About Us

The pace of the city

Dubai runs on an international clock. Our clients here are not residents — they're guests: from Moscow for five days, from London for a weekend with dinner at Zuma, from Mumbai and Riyadh for a week, from Monaco between winter cruises. Planning is long: 90% of requests come in 5 to 14 days ahead, sometimes a month, especially in the high season of November-February and around the big events — Art Dubai, Dubai World Cup, GITEX.

The tempo of the meetings is calmer than Moscow, but the bar sits higher. The Dubai client has come here to rest and is paying for it: needs fluent English, an understanding of international etiquette, a presence that doesn't fall out of the lobby of Burj Al Arab, the box at the opera, or the deck of a private yacht. Models in our Dubai base — some live between Moscow and Dubai by season, some are based permanently in the UAE — every one has been through additional vetting specifically against the international standard.

Peak days — Thursday, Friday, Saturday. The UAE working week starts on Monday and Thursday evening is the start of the weekend (the weekend used to be Friday-Saturday, now it's Saturday-Sunday). That changes the planning logic: in Moscow Friday-Saturday is the peak, in Dubai the peak is more often Thursday-Friday.

High and low season

October to April — high season. Dubai hotels run a steady 80-95% load, premium restaurants — Nobu, Zuma, La Petite Maison, Nusret, Cé La Vi — book two to three weeks out at a minimum. November to February — the peak: international guests arrive for New Year, Dubai Shopping Festival (January-February), Art Dubai (March), Dubai World Cup (last Saturday of March).

July to August — off-season. Daytime temperatures 42-46°C, part of the premium scene shuts for staff holidays, beach clubs operate only at night. For us a quiet stretch, but a workable format — particularly for clients who don't like the crowds and value the option of choice without a queue.

Dubai World Cup in March is its own point in the calendar. One of the biggest horse racing events in the world, prize fund 30 million dollars, hosting at the Meydan Racecourse, strict evening dress code. Our clients fly in for that Saturday on a weekend visit — booking sits at six to eight weeks ahead.

Where we work

Downtown Dubai — Burj Khalifa, Dubai Mall, Dubai Opera, Armani Hotel. DIFC (financial district) — restaurants Zuma, La Petite Maison, Coya, hotels Ritz-Carlton DIFC, Waldorf Astoria. Palm Jumeirah — One&Only The Palm, Atlantis The Palm, FIVE Palm Jumeirah, Cé La Vi. Dubai Marina — yacht clubs, beach clubs, high-rise apartments with sea views. Jumeirah — Burj Al Arab, Madinat Jumeirah, Mandarin Oriental Jumeira. Bluewaters Island with Ain Dubai for evening walks. Al Barsha — The Walk, Mall of the Emirates. Expo legacy / EXPO City Dubai — for corporate formats and the new business hub south of the city.

Beyond the city — Al Qudra Desert for dune drives and private camps, Hatta Mountain Lodge for a mountain weekend, Fujairah and Ras al Khaimah for trips with a beach format. Abu Dhabi — 80 minutes by car, run as a separate format with an agreed transfer.

Client's private locations — rented villas on Palm, private yachts in Marina, apartments at Emirates Crown and Jumeirah Bay X1 Tower. Coordination is standard, the address isn't kept on file.

Etiquette and dress code

Dubai's dress code is stricter than European in some things and looser in others. In the lobbies of the five-star hotels — Burj Al Arab, One&Only, Bulgari Hotel Dubai, Armani Hotel — evening format is the norm: closed shoes, restrained jewellery. Bare shoulders and short hems in lobbies of family hotels (One&Only Royal Mirage, Atlantis The Palm) — handle carefully: in daytime hours the styling skews more conservative.

At Nobu, Zuma, La Petite Maison, Coya — international evening style, no specific constraints. At restaurants attached to Arab hotels (Nusret, Gaia) — business evening or cocktail dress, no loud elements. For Dubai Opera and DIFC events — strict evening, full-length dress for galas.

On yachts in Marina and on the Palm — daytime cover-up over swimwear, change to cocktail in the evening. At rooftop restaurants (Cé La Vi, Sky 2.0) — evening style accounting for the wind, mid-height heel, not stiletto.

For dune drives and trips into the desert — a separate dress format (light, covered, beige tones), the model knows.

Things we say plainly

Dubai is an international market and our vetting here is tighter than Moscow. Fluent English — mandatory; Russian — almost all of our models. Arabic — selectively. Farsi — two or three people. International etiquette (English afternoon tea, reception protocol, the difference between European and American schools of service) — the models hold it at an informed-amateur level.

Average bill in Dubai — from 1,500 USD (or AED equivalent) for two hours to 8,000 USD for 24 hours. Media-tier — from 5,000 USD for two hours, access opens to returning clients. Payment — cash (USD or AED), bank transfer, crypto by agreement. In high season — a 50% deposit is required; for one-off clients — 100% prepayment 24 hours before the meeting.

Working limits: meetings under two hours — we don't take. Mass events without a specific client — not our format. Sharing a model's photos is forbidden, and in the UAE that's a legal risk on top. Travel beyond the UAE (Oman, Saudi Arabia for Riyadh Season, Bahrain Grand Prix) — agreed separately, accounting for visa questions.