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Real questions from APEX clients in Amsterdam: matching, booking, hotels, travel, dress code, payment, confidentiality.
On average 30 to 120 minutes, around an hour usually. In peak slots (Thursday-Saturday from 18:00, TEFAF in March, ADE in October) — closer to two hours. Weekday afternoons — 30 to 40 minutes. A complex scenario with language and cultural code (TEFAF preview, Concertgebouw premiere) — add 30 minutes.
Yes, it's a working format. In a peak week (TEFAF, ADE, King's Day) the choice will be narrower — the most-requested models are already taken. If you want a particular one, write at least a day ahead, ideally a week.
Conservatorium, Waldorf Astoria Amsterdam, Pulitzer Amsterdam, Hotel De L'Europe, Sofitel Legend The Grand, The Dylan, Anantara Grand Hotel Krasnapolsky — the "client's guest" format passes calmly when everything is done correctly. At apartment hotels and smaller properties they may ask for an ID — the model is ready. The manager will check the specifics for your particular hotel ahead of time.
Yes, 24/7. Night hours in Amsterdam are an ordinary slot on Friday and Saturday, especially during ADE week. Manager replies, models travel. Morning meetings (before 10:00) happen less often but are possible — the "breakfast after the evening" format at De L'Europe or Conservatorium does come up.
Standard category: 2 hours $1,200, 4 hours $1,500, night $2,500, 24 hours $4,000, 48 hours $6,000. Media category for returning clients: 2 hours $3,500, 4 hours $5,000. Prices in USD on the European tier of the APEX network. Payment in cash USD/EUR, bank transfer, crypto.
No. APEX is premium accompaniment for dinners, hotels, cultural events, business format. De Wallen is a separate industry of commercial sex, unrelated to us. If your scenario is Vinkeles, the Concertgebouw, TEFAF or a meeting at Conservatorium — we work. If it's De Wallen — we're not your service, and that's fine.
Yes, it's one of our frequent scenarios in March. We take clients to Maastricht for the day (two hours by car, an hour by train from Schiphol), often with an overnight at the Kruisherenhotel or Château Neercanne. Models with TEFAF experience know preview etiquette, recognise the principal dealers, hold small talk on collections in English or French. Coordinated 5 to 7 days ahead.
Ordinary repertoire — smart casual; a knee-length dress is enough. For Royal Concertgebouw Orchestra premieres — long dress, dark suit on the client, tuxedo optional. We hold a separate pool of models with classical-music background — they know the repertoire, recognise the conductors, don't confuse Mahler with Bruckner.
Keukenhof (tulips, March-May, an hour by car), Zaanse Schans (40 minutes), The Hague (an hour by train), Utrecht (40 minutes), Maastricht for TEFAF (two hours). Longer — case by case. Transfer and accommodation costs on the client; the model's fee separate, agreed before departure.
English — every model in Amsterdam, basic to fluent. Dutch — a few, selectively. French (matters for TEFAF and French collectors) — particular models. German, Mandarin (Adyen-tier audience), Arabic — selectively. Specify the level in your request: small talk vs. business negotiation are different filters.
Cash USD and EUR — everywhere. SEPA bank transfer — through the manager, with the details. Crypto (USDT TRC-20/ERC-20, BTC) — by agreement. Returning clients — post-payment, deposit arrangements, flexible terms. Apple Pay/Google Pay — no.
In most cases — a 30-50% deposit a day before the meeting, balance on meeting. Exact terms are set by the manager based on scenario and amount. For returning clients a deposit usually isn't required.
Discussed within the hour, not after the fact. If at the meeting it's clear the format isn't what was agreed or the dress code is off — write to the manager immediately. Depending on the cause: refund of part of the fee, replacement, scenario adjustment. These cases run under 2% and usually trace back to incomplete brief at the coordination stage.
Yes, we call it the "client's private location". For a first meeting with a new client we usually suggest one of our proven options (hotel, restaurant). For returning clients — your address is agreed without further questions. The address isn't kept on file; it's passed only to the model for the specific meeting.
Yes, APEX has 48 cities. If you need a companion for a business trip or holiday — the manager either picks up our model in the destination city, or arranges an Amsterdam model to travel with you (transport, accommodation, fee). The second option — from 24 hours and up.
From 24 hours to 7 days. Inside the Netherlands — Amsterdam plus The Hague, a Maastricht trip for TEFAF with overnight, tulip tours to Keukenhof with a Hilton stay. Short international trips — Brussels, Paris (Thalys, 3 hours), London via Eurostar. All travel costs on the client; the model's fee separate. Coordinated two to three days ahead minimum, a week ahead for international destinations.
Yes, a separate category. 2 hours $3,500, 4 hours $5,000, the rest by agreement. Access opens after several meetings and becoming a returning client. We don't put first-contact clients into the media category.
Each profile goes through three stages: photo verification, in-person meeting with a manager, trial format. In Amsterdam we additionally check English level, experience at TEFAF and art events for the relevant pool, understanding of starred-restaurant etiquette. We take roughly one in twenty candidates.
We keep only what's needed for the current meeting. Addresses, details, photos are wiped from working chats within 72 hours. Client data sits with one manager, access restricted. Not shared with third parties; we follow GDPR practice; deletion on request — within 24 hours. Dutch privacy law is among the strictest in the EU, and we work inside its frame.
Free of charge — minimum 12 hours ahead. Later — a 30% compensation share (if the model is already en route). Same-day cancellation an hour before the meeting — half the slot is paid. Rescheduling with the same model when she's free — no penalty.
Amsterdam is the compact financial and art capital of the Netherlands with four peak weeks a year: TEFAF Maastricht in March, King's Day on 27 April, tulip season in April-May, ADE in October. The APEX team has worked here since 2012, sits inside a 48-city network, replies on Telegram inside three minutes, matches a model in 30 to 120 minutes.
For hotel meetings we use Conservatorium on Van Baerlestraat 27, Waldorf Astoria on Herengracht 542-556, Pulitzer on Prinsengracht 323, Hotel De L'Europe on Nieuwe Doelenstraat 2-14, Sofitel Legend The Grand on Oudezijds Voorburgwal 197, The Dylan on Keizersgracht 384, and Anantara Grand Hotel Krasnapolsky on Dam Square. In each of these seven hotels we have a guest-reception procedure that leaves no questions at the front desk and takes no time from the client.
The hotel choice depends on the scenario. For a cultural evening with the Concertgebouw — Conservatorium (10 minutes on foot to the hall). For TEFAF guests and Grachtengordel aesthetes — Waldorf Astoria with two-starred Spectrum and the private garden. For classical European luxury — De L'Europe with one-starred Bord'Eau and the Amstel view. For an intimate romantic evening — The Dylan with Vinkeles inside. For an architectural experience — Sofitel in the 15th-century former city hall. For the Dam Square hub — Anantara Krasnapolsky.
Dinner remains the most frequent scenario in Amsterdam. Vinkeles (1 stella, inside The Dylan) — our base intimate choice with dinner in the 1787 former bakery. Bord'Eau (1 stella, inside De L'Europe) — classical format with the Amstel view. Spectrum (2 stelle, inside Waldorf Astoria) — for special occasions. Ciel Bleu (2 stelle, inside Hotel Okura, 23rd floor) — the only two-starred with a panorama. De Kas — farm-to-table inside a working 1926 greenhouse in Frankendael Park.
In peak TEFAF week (March) and King's Day (late April), starred restaurant tables book 4-6 weeks ahead. We hold direct contacts with the maître d's of four key venues, take the booking on ourselves, and agree the table type and tasting menu to the meeting format.
Beyond dinner and the hotel meeting, Amsterdam runs the cultural scenario at the Concertgebouw on Concertgebouwplein 10, art accompaniment at TEFAF in Maastricht (March, out-of-town format with overnight), business accompaniment in Zuidas for clients of Booking, Adyen, ASML, ABN AMRO, Heineken, Royal Dutch Shell, weekends and trips inside the Netherlands and to neighbouring countries (Brussels, Paris, London by Thalys and Eurostar), private client locations — canal apartments on Prinsengracht and Herengracht, private boats on the Amstel.
APEX in Amsterdam is premium accompaniment in the Grachtengordel, the Museum Quarter, Zuidas, at TEFAF, the Concertgebouw and the starred restaurants. APEX does not work in De Wallen and has no relationship to the commercial sex business of the red-light district. Two different industries, two different formats. If your scenario is Vinkeles, Spectrum, the Concertgebouw or Conservatorium — we work. If it's De Wallen — we're not your service. This line runs by default across all 48 cities of the network.
Standard category in Amsterdam (USD on the European tier): 2 hours $1,200, 4 hours $1,500, night $2,500, 24 hours $4,000, 48 hours $6,000. Media category: 2 hours $3,500, 4 hours $5,000. Payment — cash USD/EUR, SEPA bank transfer, USDT TRC-20/ERC-20 and BTC. For returning clients — post-payment, monthly retainer, flexible terms. We don't take meetings under two hours.
Communication only through end-to-end encrypted messengers (Telegram, WhatsApp). Addresses and details are wiped from working chats within 72 hours of the meeting. Client data sits with one manager, access restricted. Not shared with third parties; we follow Dutch GDPR practices (among the strictest in the EU); deletion on request — within 24 hours. This is one reason returning clients at Booking, Adyen, ASML have worked with us for years.
Returning client for two years. They work in different cities to the same standard — that is especially noticeable now as I move between countries often.
Confidentiality at the level of a Swiss bank. All communications on Telegram, nothing by email, nothing by SMS. After the meeting everything is wiped — I checked.
Dinner with partners — the format went well, the companion looked the part. One downside: the profile did not flag that the model smokes, I found out on site. Not critical, but I will ask next time.
Booked a companion for a four-day business trip. Visa, tickets, accommodation — all through my assistant, the model's fee on a separate track. Logistically clean.
In three years working with APEX there has not been a single meeting that made me want to switch agencies. That says a lot.