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Real questions from APEX clients in Miami: matching, booking, hotels, travel, dress code, payment, confidentiality.
On average 30 to 90 minutes. At peak — Thursday through Sunday from 21:00 — closer to 90. Weekdays during the day — 20 to 30 minutes. During Art Basel in December sometimes longer, up to two hours, and the manager says so honestly upfront.
Yes, on an ordinary Saturday outside Art Basel — realistic, and it's one of the common scenarios. But the choice in that moment is narrower than a week out: the most-requested profiles are taken from Friday. If you want a specific model — write 4 to 5 days ahead.
Faena, The Setai, The Edition, Four Seasons Hotel at The Surf Club, 1 Hotel South Beach, Acqualina Resort, Mandarin Oriental — at all of these, in a "client's guest" format, reception raises no questions when the prep is correct. At smaller boutique hotels in South Beach they may ask for ID — that's normal, the model is ready.
Yes, Sunday in Miami is a working day: brunch formats, daytime by the pool, evening. Through to morning — standard mode, especially after Ultra and on high-season weekends. The manager replies 24/7.
Standard format: 2 hours — $1,200, 4 hours — $1,500, night — $2,500, day — $4,000, two days — $6,000. Media tier: 2 hours — from $3,500, 4 hours — from $5,000. During Art Basel and Music Week — a 20-30% premium on base rates.
Russian — for part of the base (a function of the heavy Sunny Isles and Bal Harbour clientele). Spanish — for a noticeable share (Latin American clients are our second-largest group). Portuguese — selectively, for Brazilian guests. English — for everyone.
Yes, essential. Art Basel Miami Beach in the first half of December is the busiest two weeks of the year for us. Booking 10 to 14 days out, the closer to the dates the narrower the choice. We hold a pool of models with an art background specifically for the "evening at the fair" format.
Yes, and it's one of our keystone Miami formats. Season — May through October, private yachts out of Miami Marina, Coconut Grove Marina, Bal Harbour Marina. Length from 4-6 hours up to a full day. Agreed 3 to 5 days ahead, requires coordination with the captain and transfer.
Cash USD — everywhere. Wire transfer — through the manager, with details. Crypto — USDT (TRC-20/ERC-20), BTC, ETH — by agreement. Returning clients — post-payment on the week.
In most cases — a 30-50% deposit a day before the meeting, the balance on meeting. For larger scenarios (weekends, travel outside the city) — 50%. Exact terms are set by the manager depending on the scenario.
Discussed immediately, not after the fact. If on meeting it's clear the model arrived in different attire or the format isn't what was agreed — write to the manager that same hour. Possible: refund of part of the fee, replacement, scenario adjustment. Cases like this are rare with us, usually trace back to an incomplete brief at the agreement stage.
Yes. We call it "client's private location". For returning clients the address is agreed without further discussion. For a new client's first meeting we more often suggest a neutral location — a hotel or restaurant — and from there move to wherever's comfortable.
Yes. If the trip is to New York, Los Angeles, Las Vegas, Chicago, Aspen — we either pick up our model from the destination city, or arrange a Miami model to travel with you (flight, hotel, fee). The second option — from 24 hours and the client's expense.
From 24 hours to 7 days. Inside Miami — Faena or Four Seasons Hotel at The Surf Club, dinners at Carbone and Cote, a day by the pool or on the beach, evening on a yacht or at an event. Travel to the Florida Keys, Naples, Palm Beach — agreed 3 to 5 days ahead. All travel and accommodation costs — on the client.
Yes, a separate category with separate pricing. 2 hours — from $3,500, 4 hours — from $5,000, the rest by agreement. Access opens after several successful collaborations. We don't put new clients into the media tier on first contact.
Each profile goes through three stages: photo verification (real photos, no older than a year), in-person meeting with a manager, trial format. We take notably fewer than one in twenty submitted. We check education, languages, format experience, manners, conduct in public.
A separate part of the base — models with an art background, who understand the difference between Lévy Gorvy and Hauser & Wirth, who can carry a conversation about contemporary art at the level of an informed amateur or a collector. Booked 10 to 14 days before the fair opens. Pricing for that period — 20-30% above base.
We hold only what's needed for the current meeting. After the meeting, addresses, details and photos are wiped from working chats within 72 hours. Client data (name, phone, payment details) is held by a restricted set of managers and not shared with third parties. We follow GDPR and California Consumer Privacy Act practices, deletion on request — within 24 hours.
Communication runs only through messengers (Telegram, WhatsApp, Signal). It's a deliberate position: details should be in writing, and end-to-end encryption is more reliable than ordinary phone lines. The manager replies in chat faster than over a phone line.
Free of charge — minimum 12 hours ahead. Later — a compensation share around 30% of the fee, if the model is already en route or prepared. Cancellation an hour ahead — payment of half the slot. Rescheduling with the same model on a different date — no penalty if she's free.
Miami is one of the keystone APEX points on the American map. The coordination office on Brickell Avenue, the manager team on shift 24/7, the direct relationships with maître d's at the keystone restaurants and reception staff at the 5-star hotels of Miami Beach, Sunny Isles and Brickell — all of it works from the moment APEX opened the Florida operation.
For hotel meetings we work in the 5-star segment only: Faena Hotel Miami Beach with Alan Faena's glam-art-deco concept on 32nd and Collins, The Setai Miami Beach with its Asian luxury aesthetic and three pools, Four Seasons Hotel at The Surf Club in Surfside on the base of the historic 1930s club, The Edition Miami Beach with Ian Schrager's design, 1 Hotel South Beach with the eco-luxury concept, Acqualina Resort in Sunny Isles, Mandarin Oriental on Brickell Key. In each of these hotels we have a guest-reception procedure that leaves no questions at the front desk and takes no time from the client.
The hotel choice is a function of the scenario. Faena Hotel — for a high-season evening, especially Art Basel and New Year's Eve. The Setai — when privacy outweighs publicity. Four Seasons Hotel at The Surf Club — for clients who value classic luxury without the conceptual noise. Mandarin Oriental — for a business format anchored on Brickell. Acqualina — for clients in Sunny Isles and Bal Harbour, where the Russian-speaking and Latin American set is concentrated.
Dinner at a premium restaurant remains the most frequent ask. Carbone Miami at 49 Collins (Major Food Group, Italian-American at the level of the New York flagship), Cote Miami in the Design District (one Michelin star, Korean steakhouse with American wagyu), L'Atelier de Joël Robuchon Miami in the Design District, Stubborn Seed on Washington Avenue (chef Jeremy Ford, Top Chef winner), Joe's Stone Crab as the historic venue since 1913, ZZ's Club Miami as a members-only format for the upper slice of the crowd. Hotel meetings — second most frequent. Business accompaniment on Brickell for clients from banks, law firms and Latin American family offices is a regular format. Cultural programme — the Adrienne Arsht Center, opera and ballet productions, Broadway tours. Yacht scenarios in season May through October. Weekends and trips around Florida — Florida Keys, Naples, Palm Beach. Client's private locations on Star Island, Fisher Island, Sunny Isles.
Art Basel Miami Beach in the first half of December and Miami Music Week (including Ultra Music Festival) in March are the two busiest weeks of the year. We run a separate format in those windows: the art-background model pool for Basel, an extended night manager shift for Music Week, booking minimum 10 to 14 days out, a 20-30% premium on base. For clients planning a visit in those dates we recommend locking the scenario in advance — on peak nights there may be no available choice left.
In February — the Miami International Boat Show, a week of intense yacht formats. In April — Bitcoin Miami and the Miami Open tennis. New Year's Eve at Faena, The Setai and Four Seasons — a separate format, booked a month out. Yacht charters out of Miami Marina from May through October. Bal Harbour Shops — the daytime format for clients working off Bal Harbour and Sunny Isles.
Our clients in Miami are Latin American family offices (Argentina, Colombia, Venezuela, Brazil), Russian-speaking entrepreneurs with residences in Sunny Isles and Bal Harbour, the East European set, North-East US money on a winter pass, art collectors in Art Basel, the tech crowd at Bitcoin Miami and other conferences, yacht visitors. The shared trait — value placed on time, an understanding of etiquette, a need for service without snags. APEX doesn't take requests under two hours, mass events without a personal client, sharing of model photos with third parties. These boundaries let us hold the standard of service we've built since 2012.
The request comes through Telegram or WhatsApp. The manager replies within the first 3 minutes and offers two to four profiles fitting the scenario. After agreement, the manager coordinates the details: place, time, the model's dress code for the specific venue (Faena vs Carbone vs yacht vs Brickell), payment method, transfer if needed. On the day of the meeting the model arrives at the agreed time at the hotel lobby, the restaurant, or the rendezvous point.
Trips around Florida — Florida Keys, Naples, Palm Beach, sometimes Bahamas on a short charter — run in standard mode with travel time built into the calculation. Trips to other US cities — New York, Los Angeles, Las Vegas, Chicago, Aspen — agreed 2 to 5 days ahead. APEX works in 48 cities, and from Miami the client can coordinate a companion in any of them.
Standard Miami rate: 2 hours — $1,200, 4 hours — $1,500, night — $2,500, day — $4,000, two days — $6,000. Media tier: 2 hours — from $3,500, 4 hours — from $5,000, the rest by agreement. During Art Basel, Miami Music Week, NYE — a 20-30% premium on base. Payment — USD cash, wire transfer, crypto (USDT TRC-20/ERC-20, BTC, ETH). Returning clients — post-payment on the week, deposit arrangements, individual terms.
Communication only through end-to-end encrypted messengers — Telegram, WhatsApp, Signal. Client data is held by a restricted set of managers, access closed. After the meeting, addresses, details and photos are wiped from working chats within 72 hours. Sharing information with third parties is architecturally impossible. We follow GDPR and California Consumer Privacy Act practices, deletion on request — within 24 hours. This is one of the reasons returning Miami clients have worked with APEX for years, carrying the service across Miami, New York, Aspen and other points on the route.
Star Island, private party. They picked three models for different zones of the event — on-site coordination was on APEX, not me. I freed up my evening completely.
Returning client for two years. They work in different cities to the same standard — that is especially noticeable now as I move between countries often.
Confidentiality at the level of a Swiss bank. All communications on Telegram, nothing by email, nothing by SMS. After the meeting everything is wiped — I checked.
Dinner with partners — the format went well, the companion looked the part. One downside: the profile did not flag that the model smokes, I found out on site. Not critical, but I will ask next time.
Booked a companion for a four-day business trip. Visa, tickets, accommodation — all through my assistant, the model's fee on a separate track. Logistically clean.
In three years working with APEX there has not been a single meeting that made me want to switch agencies. That says a lot.