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Premium escort service since 2012. APEX in Miami.
Miami runs on two rhythms: water and season. Water — that's the Atlantic to the east of Collins Avenue, Biscayne Bay between Miami Beach and the mainland, and the channel that yachts run out of Miami Marina. Season — October through April, when the East Coast crowd, Latin American family offices and a slice of the European set escaping winter all converge here.
Requests come in waves. A Monday in the working week is quiet — a couple of clients on a Brickell dinner after meetings. Thursday by eight in the evening — three or four parallel requests on South Beach. Friday and Saturday from nine to four — peak: people sit down at Carbone around eleven, then ZZ's, then a room at Faena by one in the morning. Sunday — an unusual working day by the standards of other cities: brunch on a yacht, a daytime format by the pool, evening on the beach at Acqualina.
In December, when Art Basel Miami Beach opens, the schedule reshapes itself. Some of our models switch to a "collector" format: dinner with a gallerist, a tour of three pavilions, after-party at Faena. Those are the most intense two weeks of the year — booking ten to fourteen days out, otherwise the available choice is barely there.
In March — Ultra Music Festival and Miami Music Week. Different audience, different format: nocturnal, short-form, often with transfers between several events in one evening. February brings the Miami International Boat Show — a short yacht-request peak. April brings Bitcoin Miami and the Miami Open tennis — a tech crowd, usually younger, with its own brief.
A typical manager reply is three minutes. Model match — from thirty minutes on a weekday to ninety on a Friday or Saturday in high season. We hold that pace through December, because if we don't we lose clients on the first night.
December — Art Basel and New Year's Eve. January-February — the steady winter-migration peak: New York money leaves the snow for Miami, houses open up in Sunny Isles and Bal Harbour. February — the Miami International Boat Show, a week of intense yacht formats. March — Ultra and Miami Music Week, nocturnal mode with switching between venues. April — Bitcoin Miami and the Miami Open. May through September — low season by volume but active on yachts and weekend formats, with a part of the clientele shifting to Coconut Grove and Coral Gables, where the heat is a touch softer.
We recommend planning for Art Basel two weeks ahead, for ordinary peak Saturdays five to seven days, weekdays a day ahead or same-day.
Miami Beach is the primary zone: Collins Avenue from 21st to 100th, where Faena, The Setai, The Edition, 1 Hotel South Beach and Four Seasons Hotel at The Surf Club stand. South Beach for dinners at Joe's Stone Crab, Carbone, Stubborn Seed.
Brickell is the financial downtown: Mandarin Oriental on Brickell Key, restaurants around 801 Brickell Avenue, business scenarios for clients from Latin American family offices, banks and law firms. We know Brickell in detail — our coordination office sits in this zone.
Sunny Isles and Bal Harbour — the northern stretch of the coast, Acqualina Resort, Trump-branded towers, the boutiques at Bal Harbour Shops. A lot of Russian-speaking clients keep residences here: the area is informally known as "Little Russia", and a frequent specifier in requests is language, cultural background, an understanding of the etiquette level the East European set expects.
Coconut Grove — a quiet area for private dinners, often with a yacht departure out of Coconut Grove Marina. Coral Gables — a walkable downtown with The Biltmore Hotel and old-school restaurants; fewer tourists, more regulars.
Wynwood — the arts district: galleries, Wynwood Walls, Cote Miami with one Michelin star, ZZ's Club, L'Atelier de Joël Robuchon. In December during Art Basel — the principal evening venue.
MIA airport — fifteen minutes to Brickell, twenty-five to South Beach, thirty-five to Sunny Isles. FLL (Fort Lauderdale) — forty-five minutes north, for clients flying into FXE on private jets.
Etiquette in Miami is mixed, and that's the main difference from Moscow or London. On the Faena beach at noon — boho-luxury and a swimsuit. At Carbone on a Saturday at eleven in the evening — smart elegant with a New York lean (dress, heel, restrained jewellery). At The Setai for dinner — cocktail format. At ZZ's Club, members-only, Major Food Group's place in the Design District — evening attire mandatory, with sharper grooming.
In business formats on Brickell — a strict business code that fits meetings at banking corporations and law firms. Latin American business culture runs a touch warmer than American corporate, but without softening the lines.
On a yacht — tropical luxury: light dresses, a hat, sunglasses, minimal heels (deck). For a dinner that runs Marina-to-Carbone the model brings a change of outfit with her.
For Art Basel we hold a separate pool of models with an art background: they understand the difference between Lévy Gorvy and Pace, they know contemporary names, they can carry a conversation with a gallerist. Not mandatory for every client, but if the request is "spend the evening at the fair", you can't do it without that.
The minimum slot is two hours: less than that and you can't really dine, can't really spend an evening. Mass events without a specific personal client — not our format. Sharing a model's photos with third parties is forbidden at the agreement level; a breach ends the working relationship.
Pricing in Miami runs from $1,200 for two hours of the standard format to $4,000 for a full day. A full night — $2,500. Two days in a weekend format — $6,000. The media tier — from $3,500 for two hours, opens up to returning clients after several successful meetings.
In Art Basel and Miami Music Week peak rates run 20-30% above base, because demand exceeds the available pool. We tell you that upfront in chat, not as a surprise at the end.
No haggling after the meeting. All terms — place, time, duration, format, payment — are fixed in chat before the meeting. If something doesn't go the way it was agreed at the meeting itself — write to the manager right then, not "we'll sort it out later".
Since 2012, when APEX opened the first office, our practice has built itself on exactly this — simple written agreements that hold the service at the level it should be. We now work in 48 cities, and Miami is one of the keystone points on the American map.
Names stay private — this is what our clients value. What we can show is roles, scope and the work each person does in your scenario.
Knows the Miami hotel and restaurant scene firsthand: which reception will be discreet, which maître d' to call directly, which dress code holds for which venue. Brief any new model joining the Miami pool.
On shift in chat. Replies within the first three minutes. Holds the full picture of the day: who is free, who fits the scenario, what is booked at which venue. The first person you talk to.
Works with returning clients on a personal basis. Holds preferences, scenario history, the small details that make the second meeting easier than the first. Manages weekend and travel formats.
Holds the box-office contacts for the city, knows the dress codes by venue and by event class. Briefs the model when the scenario includes a premiere or a closed reception.
Coordinates trips beyond the city: visa timing, transfer logistics, accommodation, on-site fixers when needed. Plans 2-7 day formats and inter-city moves.
This address houses the APEX coordination office in Miami. Meetings with companions take place at hotels in Miami Beach, Brickell, Bal Harbour and Sunny Isles, at restaurants in Wynwood and the Design District, on yachts at the Marina — not at this address. Communication runs through the Telegram manager.
Open in Google Maps →Message our concierge — we reply in under 5 minutes.
