How to reach APEX in Miami
Miami runs to two rhythms: the water and the season. The APEX manager is on @Apex_concierge Telegram or WhatsApp on the same number, on shift 24/7. Reply in 1 to 3 minutes. On an ordinary Monday in Brickell he'll match a companion in thirty minutes; on a Friday at eleven at Carbone — in 60 to 90. In December, when Art Basel starts, the tempo shifts into "book two weeks ahead". Don't call — communication runs through encrypted messengers only. And don't come to the 801 Brickell Avenue address: coordination office, not reception. Everything is settled in the chat.
Time zone and operating hours
Miami runs on America/New_York (EST/GMT-5 in winter, EDT/GMT-4 in summer). The APEX manager replies 24/7 against local time. Peak load — Thursday, Friday, Saturday and Sunday from 21:00 to 04:00 (Miami is one of the few cities where Sunday is a full working day: a yacht brunch, a midday pool format, an evening on the beach). For Art Basel Miami Beach (first week of December), New Year's Eve, the Miami International Boat Show (February), Ultra and Miami Music Week (March) and Bitcoin Miami (April) — Collins Avenue and Brickell hotels go four to six weeks ahead, our match — ten to fourteen days. For guests from Moscow (GMT+3) the gap is eight hours in winter, seven in summer: noon Moscow is four in the morning Miami in winter, five in summer.
Languages
The manager handles Russian and English at equal level. The Miami specific — Spanish is a requirement for models working with Latin American family offices: Latin American school (not European), often at native level. English — at fluent conversation across the base, native American with a portion. Russian — held by most, a function of the Russian-speaking concentration in Sunny Isles and Bal Harbour (the district known as Little Russia). Portuguese (Brazilian) — selectively, for guests from São Paulo and Rio. If language matters (a dinner with a Caracas family office, an embassy reception, talks with a Brazilian bank) — state the level and the dialect.
Channels
- Telegram @Apex_concierge — primary channel, reply within 3 minutes, 24/7.
- WhatsApp — same number, for those who don't use Telegram. Latin American specific: WhatsApp here is more common than Telegram — we factor that in.
- No calls, no SMS, no email — only end-to-end encrypted messengers. Miami is a crossroads of international family offices and privacy here is critical: the correspondence stays fixed between client and manager, with no trace on third-party platforms.
- Coordination office — APEX Liaison, 801 Brickell Avenue. No meetings happen there — it's the technical floor for the manager rotation.
What to write in the first message
The sharper the brief, the faster the match. An ideal opening message contains: meeting format (dinner at Carbone or Cote / a room at Faena or The Setai / a 4-6 hour yacht in the Marina / a Coconut Grove brunch / a December Art Basel gala in Wynwood), date and time, location (hotel, restaurant, district — Miami Beach, Brickell, Sunny Isles, Bal Harbour, Wynwood, Coconut Grove), duration, and model preferences (type, height, languages, experience for the format). For a business scenario — the format: a Brickell family office, banking talks, a corporate reception. For a yacht scenario — length of the outing, the port (the Marina, Coconut Grove Marina, Sunset Harbour). Without these details the match will still happen, just with an extra forty to sixty minutes of clarifying questions built in.
