Premium companionship. Confidential. 24/7.
Every companion is carefully selected for elegance, intelligence, and charm
Real questions from APEX clients in Milan: matching, booking, hotels, travel, dress code, payment, confidentiality.
On a normal day — 30 to 60 minutes. At peak (Thursday to Saturday from 19:00) — 60 to 90 minutes. During Milan Fashion Week and Salone del Mobile in the evening — up to 120 minutes. If the scenario is complex (specific language, narrow type, dress code for a specific venue) — add 20 to 30 minutes.
Yes, it's a working scenario. But the choice in that moment is narrower than a week ahead — the most-requested models are already booked. If you're after a specific type or want a free choice — write at least 1-2 days ahead, and during Fashion Week — 5 to 7.
At the Milan five-stars — Bulgari, Mandarin Oriental, Four Seasons, Armani, Park Hyatt, Principe di Savoia, Excelsior Hotel Gallia — in a "client's guest" format no questions arise at reception, provided everything is done correctly. We hold relationships with the conciergerie of these hotels. At four-stars and apartments they may ask for a document — the model is ready, passport always with her.
Yes, and these are our peak load. Selection stretches to 90-120 minutes in the evening, tables at the key restaurants need booking 2-3 weeks ahead, hotels — two months. If you're planning a visit in these periods — write to the manager early, we'll line up models, hotels and restaurants as one package.
Yes, 24/7. Night hours in Milan are less busy than in Moscow or Dubai — the city closes early — but we run without a break. Late-night call-outs (after 02:00) are agreed as a normal shift, no time surcharge.
Como, Bellagio, Cernobbio (Villa d'Este, Mandarin Oriental Lago di Como) are our frequent destinations. An hour by car from Milan. Agreed at minimum 24 hours ahead: transfer both ways, overnight (if it's a night format), restaurant booking. Usually a "weekend" format, from 24 hours. Day trips — less often, but possible.
The principle is lusso discreto. No visible logos, no signboard handbags. A dress, a suit, expensive but quiet footwear. In the five-star bars (Bulgari Garden, Armani Bamboo, Park Hyatt VUN) — cocktail format after eight. We hold a separate pool of models who understand the Italian fashion aesthetic and don't read as touristy.
Yes, that's standard practice. If she has the requested slot free — we book her. Returning clients often work with one or two models for years; that's normal. If the slot is taken — we'll suggest a comparable alternative.
Yes — in our Milan base Italian isn't a rarity, for some it's a native language, for others a working level. English — most have it, by default. French, Russian, German, Arabic, Chinese — selectively. When you ask, specify the language and the level (small talk vs. business).
Cash — USD, EUR, by agreement CHF and AED. SWIFT bank transfer — through the manager, with the details. Crypto (USDT TRC-20 / ERC-20, BTC, ETH) — by agreement. For returning clients — post-payment, monthly retainer, flexible terms.
In most cases — a 30-50% deposit a day before the meeting, the balance on meeting. For the media segment — 100% prepayment 24 hours ahead. For returning clients a deposit usually isn't required; we work on trust.
Discussed immediately, not after the fact. If on meeting it's clear the format isn't what was agreed — write to the manager that same hour. Depending on the cause: refund of part of the fee, replacement, scenario adjustment. Cases like this run under 2% with us, and usually trace back to incomplete brief at the coordination stage.
Yes. We call it "client's private location". For a first meeting with a new client we more often suggest one of our proven options (hotel, restaurant). For returning ones — your address is agreed without further discussion. The address isn't kept on file; it's passed only to the model for the specific meeting. Yachts on Lago di Como, private villas in Cernobbio — a standard format for our Milan base.
Yes, we have 48 cities. If you need a companion for a trip, the manager either picks up our model from the destination city (Rome, Florence, Venice, Monte Carlo, Lugano), or arranges for the Milan model to travel with you (transport, accommodation, fee). The second option — from 24 hours and up.
From 24 hours to 7 days. Within an hour of Milan — Lago di Como, Lago Maggiore, Cinque Terre (3 hours), Portofino (2.5 hours), Lugano, Monte Carlo. Further afield — Cortina d'Ampezzo in winter, Sardinia and Capri in summer. The model accompanies you throughout: breakfast, daytime activities, evening. All travel, accommodation and meals — on the client; the model's fee separate, agreed before departure.
Yes, a separate category with separate pricing. 2 hours from $3,500, 4 hours from $5,000, longer formats by agreement (including international fashion events). Access to this pool opens after several successful collaborations in the standard segment. We don't put new clients into the media category for first contact.
Each profile goes through three stages: photo verification (recent shots, not archive), in-person meeting with a coordinator, trial format (a short meeting, level assessment). We take one in twenty. We check education, language ability, understanding of the Italian fashion aesthetic, manners, experience in premium scenarios.
A separate part of the base — models with experience of cultural events. They know La Scala's repertoire, follow opera and ballet productions at an informed-amateur level, observe the formal dress code. For season premieres (the December premiere on the 7th, Saint Ambrose's day — the principal event of the year) — full-length evening dress. Booked 2-4 weeks ahead of a premiere, current repertoire — a week.
Yes. Communication only through end-to-end encrypted messengers (Telegram, WhatsApp, Signal on request). Client data — name, phone, payment details — held only with the manager, access restricted. After the meeting, addresses and details are wiped from working chats within 72 hours. We follow GDPR practices (Italy is in the EU jurisdiction — for us a baseline obligation), deletion on request — within 24 hours.
Communication only through messengers. It's a deliberate position: all meeting details should be in writing for accuracy, and end-to-end encrypted messaging is more reliable than ordinary phone lines. For urgent matters messengers respond faster than a phone is picked up.
Milan is the business and fashion capital of Italy, and our service here works in two modes. APEX has been in the industry since 2012, today the network covers 48 cities; in Milan eight months a year is a calm business rhythm with Borsa Italiana bankers, fashion buyers, corporate guests. Three key periods — Milan Fashion Week in February and September, Salone del Mobile in April — are the peak load of the year, when half the world's fashion and design community lands in the city. The APEX coordination office sits at Via Manzoni 31, in the heart of the Quadrilatero della Moda, in the same building as Armani Hotel.
For hotel meetings we use the five-star segment of the centre: Bulgari Hotel Milano with the private garden on Via Privata Fratelli Gabba, Mandarin Oriental Milano in Brera with the two-star Seta, Four Seasons Hotel Milano in a 15th-century former monastery on Via Gesù, Armani Hotel Milano with Bamboo Bar on the 7th floor, Park Hyatt Milano by Galleria Vittorio Emanuele II, Hotel Principe di Savoia on Piazza della Repubblica. In each of these hotels we have a guest-reception procedure built — meeting in the lobby or at the bar, no questions at reception, no delays.
The hotel choice depends on the scenario. For a guest who values maximum privacy — Bulgari with its closed garden or Mandarin Oriental in quiet Brera. For the classic European atmosphere — Principe di Savoia or Four Seasons. For Duomo and La Scala proximity — Park Hyatt. For quiet-luxury aesthetic in pure form — Armani.
Dinner at a high-end restaurant remains the most frequent request: Cracco in the Galleria, Langosteria 10 on Via Savona, Nobu in the Armani Hotel, Cipriani in Galleria, Ceresio 7 on the Dsquared2 rooftop. Hotel meetings — second most frequent. Business accompaniment in Porta Nuova and the Quadrilatero — a regular format for clients in finance, design, corporate sectors. Cultural programme — Teatro alla Scala with formal dress code mandatory. Weekends on Lago di Como — the most popular trip-out destination. Seasonal formats — Milan Fashion Week and Salone del Mobile with peak load and extended coordination.
Our clients in Milan are international fashion buyers in season, bankers from the Borsa Italiana circle, Salone del Mobile guests in April, Russian and international entrepreneurs, corporate clients with bases in Porta Nuova. The shared trait — an understanding of Italian etiquette of lusso discreto, a value placed on time, a need for service without snags. APEX in Milan doesn't take requests under two hours, mass events without a personal client, sharing of model photos with third parties. These boundaries let us hold the standard of service.
Standard Milan rate — from $1,200 for 2 hours, $1,500 for 4 hours, $2,500 for a night, $4,000 for a day, $6,000 for two days. The media segment — from $3,500 for 2 hours, $5,000 for 4 hours, longer formats by agreement. Payment — cash USD or EUR, SWIFT bank transfer, crypto by agreement (USDT TRC-20, BTC, ETH). For returning clients — flexible terms, monthly retainer, post-payment.
Communication only through end-to-end encrypted messengers — Telegram, WhatsApp, Signal on request. Client data is held in protected form by the manager, with restricted access. After the meeting, addresses and details are wiped from working chats within 72 hours. We follow GDPR — Italy is in the EU jurisdiction, for us a baseline obligation. Deletion of data on request — within 24 hours. This standard of work is one of the reasons our returning Milan clients have worked with us for years and bring referrals.
Furniture Fair week, dinner at Cracco after the Salone. The model spoke Italian with my clients — that took the meeting to a different level. Did not expect such an option.
Returning client for two years. They work in different cities to the same standard — that is especially noticeable now as I move between countries often.
Confidentiality at the level of a Swiss bank. All communications on Telegram, nothing by email, nothing by SMS. After the meeting everything is wiped — I checked.
Dinner with partners — the format went well, the companion looked the part. One downside: the profile did not flag that the model smokes, I found out on site. Not critical, but I will ask next time.
Booked a companion for a four-day business trip. Visa, tickets, accommodation — all through my assistant, the model's fee on a separate track. Logistically clean.
In three years working with APEX there has not been a single meeting that made me want to switch agencies. That says a lot.