About Us

The pace of the city

Riyadh runs on a rhythm that strikes a foreign guest as late: the working evening starts closer to seven, dinner — after nine, serious lobby conversations — after ten. The end of the week here is Thursday and Friday, and Saturday is a day foreigners often confuse with Sunday. We hold this specificity in mind when matching slots: a "tonight at eight" request on a Wednesday is a calm weekday slot, but on a Thursday it's already peak.

The pace shifts by season. October to March is Riyadh Season — a flagship festival with concerts, sporting tournaments and corporate receptions; in those months hotel and model load runs one and a half to two times higher. October brings the Future Investment Initiative — "Davos in the Desert" — and the Ritz-Carlton turns into a tight network of closed sessions and diplomatic-protocol dinners. February — Saudi Cup horse racing at the King Abdulaziz Racetrack and LEAP at the convention complex. For these dates, book two to three weeks ahead.

The manager in chat is a real person, not a bot. Reply usually inside the first minute, three at the outside. Matching a model to the scenario in Riyadh takes 60 to 120 minutes — slightly longer than in Moscow or Dubai, because the filters are stricter: dress-code fit, language profile, experience with regional clients. At peak — closer to two hours.

Where we work

The primary working area is Olaya and Al Olaya: Kingdom Tower with Four Seasons, Al Faisaliah Tower with Mandarin Oriental, Burj Rafal Tower with Kempinski, Hyatt Regency Riyadh Olaya. All of it sits in the business and hotel cluster along King Fahd Road. The second pool is the Al Hada area and the approach to the Diplomatic Quarter, where the Ritz-Carlton stands — the principal venue for diplomatic and investment receptions, and the FII venue.

Toward Riyadh Front and King Khalid International Airport runs the convention belt: Movenpick Riyadh Front, Crowne Plaza RDC, Radisson Blu Convention Centre — locations for LEAP, Cityscape, biotech and tech conferences. King Saud Road and Business Gate form a business cluster with Hilton Residences and Fairmont Riyadh, often booked by delegations flying in for short two-to-three-night talks.

Beyond Riyadh we work selectively: Ad Diriyah for the cultural contour (Diriyah E-Prix in January, UNESCO heritage sites, dinners in restored buildings), King Abdullah Economic City and trips to the Red Sea (Jeddah, AlUla) — a separate "weekend" scenario with a minimum 48 hours of coordination. Inside the city everything runs standard — transfer hotel-to-hotel rarely exceeds 25 minutes, in rush hour up to 40.

Etiquette and dress code

Riyadh is a city with its own cultural profile, and that's the first thing we brief the model on. On the street, in hotel lobbies, while moving between locations — closed clothing, long sleeves, neat hair. Inside the five-star hotels of Olaya — Four Seasons, Mandarin Oriental, Burj Rafal — within executive floors and private suites the format eases up, but in public areas the model holds a restrained look.

For business dinners at upper-segment restaurants (Spazio at Kingdom Centre, Globe at Al Faisaliah, the Riyadh Front restaurants) the dress code is a closed evening dress or business suit, minimum jewellery, calm makeup. For corporate receptions at the Ritz-Carlton during FII or Riyadh Season events — a formal evening turnout, agreed with the client's team in advance. We don't have to brief this with the client — it's a point the model holds herself.

At clients' residences and closed venues, the format is set by the host of the meeting. We agree the dress code and tone in advance — the model arrives in transfer already prepared for the level of formality you set in the brief.

Things we say plainly

Riyadh isn't Dubai, and it isn't Moscow, and the format of accompaniment here is different. We don't take meetings shorter than two hours. We don't go into public spaces without an agreed scenario. We don't share a model's photos with third parties at any stage — this is the first thing we fix with the client, and it's the point on which photos go to lawyers if the rule is broken.

Average bill on our standard rate runs from $1,500 for two hours to $8,000 for two days. The media segment — from $5,000 for two hours, opens to returning clients. No haggling after the meeting: terms agreed before are the terms in force. If the format wasn't what was agreed, it's discussed with the manager on the spot, not "we'll sort it later".

We've been in the industry since 2012 and today we cover 48 cities. We came to Riyadh later than most of our flagship cities — and deliberately, to build relationships with venues, the team and the rhythm of the city before opening the destination publicly.