About Us

The pace of the city

London is different. Not the Moscow speed, where the ask is for a model at nine when the call comes at seven in the evening. Here the client writes ahead — usually two or three days, more often a week. It isn't slowness; it's a culture of planning. Royal Opera House, Chelsea Flower Show, Art Basel openings — all of it sits in the diary a month out, and we work to that rhythm.

Peak load — Thursday, Friday, Saturday. From 19:00 through to one in the morning. Monday and Tuesday quiet, Wednesday starts to warm up. Summer season, Chelsea Flower Show in May, Wimbledon in July — in those windows we run between two and six meetings in parallel. Booking a high-season weekend a day out is possible, but the choice has narrowed.

Our clients in London — the Russian-speaking business community (Mayfair, Knightsbridge, Belgravia), international guests at art fairs and business forums, well-off travellers in town for three to seven days. A meaningful share are Russian, Ukrainian, Kazakh — living here permanently or coming through several times a year.

Season: Chelsea, Wimbledon, Frieze

London has a clear seasonal pattern, and it matters before you book.

May — Chelsea Flower Show. The city fills up with guests from Europe and the Middle East. Hotels in Chelsea and Belgravia go two to three months out. Dinners in Mayfair — under booking a week ahead minimum. We hold priority tables at the keystone restaurants, but that doesn't mean "call Friday, walk in Saturday".

June through August — London Season. Royal Ascot, Wimbledon, Henley Royal Regatta. For clients with tickets to Centre Court or the Royal Box we match a companion who understands the rules and doesn't get lost in the conversation over lunch at Henley. The dress code is strictest in the Royal Enclosure at Ascot — hats only, hemline strictly to the knee. Our models know this.

October — Frieze Art Fair. Regent's Park fills with gallerists and collectors from across the world. Evening dinners at The Ledbury, previews at White Cube, after-parties at Soho House — that's our rhythm in October. A model for Frieze — must come with an understanding of the contemporary art market, otherwise the conversation at the table will be hollow.

January and February — low season. London is calmer, selection in thirty minutes at any hour. High season — different terms. Factor that in.

Where we work

Mayfair is the principal territory. Grosvenor Square, Berkeley Square, Mount Street, Curzon Street. Restaurants, hotels, private members' clubs. Our work concentration is highest here.

Knightsbridge and Belgravia — hotels and private residences. A good number of returning clients who take a flat for two or three months a year. For them the "meeting at your place" format is routine.

Chelsea and Kensington — a slightly different audience, a touch more art-leaning. Royal Albert Hall, Saatchi Gallery, Serpentine — cultural events here often become the context for the meeting.

The City and Canary Wharf — the business scenario. Meetings after the LSE close, corporate dinners around Liverpool Street, finance conferences in Canary Wharf. Dress code strictly business.

South Bank — Tate Modern, National Theatre, Gabriel's Wharf. For cultural scenarios with a theatre or museum context. The Millennium Bridge in the evening — a good point to start a walk.

West End — St. James's, Piccadilly, Covent Garden. Royal Opera House, the theatres of Shaftesbury Avenue, dinners on Jermyn Street. For Covent Garden we hold direct contacts with the administrators at the Opera House.

Beyond the centre (Zones 1-2) we travel by arrangement — East London, South London, country addresses in Surrey or Berkshire. Standard organisation, with the transfer factored in.

Etiquette and dress code

London looks casual on the outside — on Knightsbridge you'll meet a person of significant means in jeans. But in the right places the dress code is absolute.

The Dorchester, Claridge's, The Ritz — cocktail minimum in the evening. Jeans in the lobby — past, no discussion. The Ritz keeps its own dress code rule: jacket required in the restaurant even at lunch.

Royal Opera House — evening dress mandatory. Not just "dressy" — evening. The upper galleries take whatever; the stalls and boxes don't.

Mayfair private clubs (Annabel's, 5 Hertford Street, Harry's Bar) — each runs by its own rules, but all of them are strict. A non-member guest enters only with a member. If the client holds membership — we agree the details in advance.

Wimbledon Royal Enclosure — hat, hemline below the knee, shoulders covered. No exceptions. If a wardrobe consultation is wanted — ask the manager ahead, not on the day of the meeting.

Things we say plainly

The minimum slot is two hours. We don't take less: in an hour you can't really dine even at a good Mayfair restaurant, and our models won't travel for that.

Prices in London — in dollars. Standard: from $1,200 for two hours, $2,500 for a night. The media segment — from $3,500 for two hours, the rest by agreement. It isn't negotiated. If the figure doesn't suit — better say so straight away.

Confidentiality. Communication only through end-to-end encrypted messengers. The meeting address is passed only to the specific model, only for the specific meeting. After — wiped from working chats within 72 hours.

The models' photos are held privately, not shared with third parties. The first clause of our standard agreement.

For a new client's first meeting we usually suggest one of our proven formats — a hotel or a restaurant from our list. Private addresses of the client — for returning clients, when there's already a mutual understanding.