About Us

The pace of the city

Madrid runs on its own schedule, and you have to read it from the first evening. Dinner starts at ten, not eight. Before that — aperitivo at the hotel bar or a wine bar on Calle de Jorge Juan. Bars run until three, clubs until six. If you've flown in from Dubai or Moscow and want to dine at eight, the restaurant will be effectively yours alone — the kitchen hasn't hit its full shift yet.

We hold this specificity in mind during selection. The manager in chat is a real person, replying inside the first minute, three at the outside. Model matched in thirty to one hundred and twenty minutes; at peak — closer to one hundred and twenty. In Madrid the peak runs longer than in Moscow: Thursday to Sunday, and not until two in the morning but four. Sunday is its own story, because after a Real Madrid match at the Bernabéu the whole of Salamanca rises for dinner, and the good tables are taken.

Latin American entrepreneurs make up a large share of our Madrid clientele. They arrive a week or two ahead, book in advance, like the "dinner-after-the-theatre-into-a-bar" format. Russian businessmen come in February for ARCO or in May for San Isidro, more often on short visits of two to four days. Guests from London come for the weekend, usually Friday through Sunday. Selection is calibrated to these profiles.

ARCO Madrid and the autumn season

February's ARCO Madrid is the principal art fair of the Spanish-speaking world. For one week, collectors, curators and gallerists fly in from Latin America and Europe; the hotels of Salamanca and Centro are booked for months. That week our schedule runs tight: accompaniment to the vernissages at IFEMA, dinners at Sandó and DiverXO, late visits to galleries on Calle de Doctor Fourquet. If you're planning a visit around ARCO — write two to three weeks ahead; on the most-requested models the slots go fast.

May — San Isidro, the festival of the city's patron saint. Las Ventas during those three weeks is the main focus: a corrida every day, followed by dinners at Lhardy, Botín, Casa Lucio. September to November — the peak of the business season: banking conferences, talks between Spanish and Latin American corporations, the opening of the Teatro Real season. Summer is low season: from July through mid-September Madrid melts at forty degrees, half the madrileños leave for the coast, and our format shifts to away scenarios — Marbella, Ibiza, Costa Brava.

Where we work

Salamanca — the principal premium-segment district. Calle de Serrano, Velázquez, Goya, Claudio Coello — this is where the Mandarin Oriental Ritz sits beside Retiro, Rosewood Villa Magna on the Castellana, Hotel Único, Bless Hotel, Hotel Wellington. This is our base perimeter: from here everything is ten minutes on foot or five by taxi.

Centro and Sol — Four Seasons at Centro Canalejas, Hotel Wellington nearby, Plaza Mayor, La Latina with Botín and Casa Lucio. Recoletos and Paseo de la Castellana — the city's financial axis, AZCA with its towers, NH Eurobuilding with DiverXO. Chamberí and Justicia/Chueca — for more intimate, informal scenarios. Retiro — the park beside the Ritz, morning walks.

Outside the city we work too. Toledo (an hour by AVE) — UNESCO by day, dinner at the parador in the evening. Segovia (an hour by AVE) — the aqueduct, cochinillo at Mesón de Cándido. El Escorial and Aranjuez — short day trips. Marbella by AVE to Málaga — two and a half hours, then a thirty-minute transfer, for weekends on the coast. All trips are agreed in advance, minimum a day ahead.

The client's private locations — private villas in La Moraleja, apartments in Salamanca, yachts in Puerto Banús — we work those too. For a first meeting with a new client we usually suggest one of our proven options; for returning clients, your address is agreed without further discussion.

Etiquette and dress code

Mandarin Oriental Ritz, Four Seasons and Rosewood Villa Magna — Spanish elegante on the front desk. Smart formal by day, jacket in the evening, no beach format even in summer. Across our Madrid base this is standard — the models don't show up at the Ritz in trainers, and we don't have to brief it separately.

DiverXO inside NH Eurobuilding is a separate case. Chef David Muñoz holds three Michelin stars and a fairly specific format — shirt and jacket are mandatory for the guest, and for the model, cocktail dress or an elegant outfit, but not a full-length evening gown. Coque and Sandó — the same. Lhardy from 1839 and Botín from 1725 — classic elegant, no jeans, no trainers, ideally a suit or a midi dress. Casa Lucio is a touch looser, but still elegant.

Teatro Real on a premiere — formal: full-length dress for the model; for the running repertoire — cocktail. Las Ventas at the corrida — Spanish specifics: men often in linen jackets and ties, women in dresses with small wraps against the sun. We don't talk this through with the client — it's a point the model holds herself.

In the clubs after midnight — Pacha Madrid, Teatro Barceló, Lula Club — the format shifts toward late-night, but not toward beachwear. Salamanca is Salamanca: even at three in the morning nobody arrives in sportswear.

Things we say plainly

Meetings under two hours — we don't take. Sharing a model's photos with third parties is forbidden and pursued legally; that's the first thing we make clear at the coordination stage. Mass events without a specific personal client — not our format; we don't do hostess functions at large events.

Madrid prices in dollars — from $1,200 for two hours in the standard segment up to $6,000 for two days; media-tier models — from $3,500 for two hours. No haggling after the meeting: terms agreed beforehand are the terms in force. If the model arrived in different attire or the format wasn't what was agreed — it's discussed immediately, that same hour, not "later".

Madrid is a city where everyone in the premium segment knows everyone else. So we treat models, hotels and restaurants as long-term partners, not one-off contacts. That's the answer to the question "why don't you work cheaper": because the price is a function of being here for the long run.