How to reach APEX in New York
New York works at two speeds: "by six this evening" written at eleven in the morning — and "right now" written at midnight. Both are us. The APEX manager is on @Apex_concierge Telegram or WhatsApp on the same number, on shift 24/7. Reply in 1 to 3 minutes. On a Midtown Friday evening he may come back in three minutes with three profiles and a confirmed booking at The Mark. On the Upper East Side and in Tribeca the tempo is calmer; the precision is the same. Don't call — communication runs through encrypted messengers only. And don't come to the 30 Hudson Yards address: it's a coordination office, not reception.
Time zone and operating hours
New York runs on America/New_York, EST/GMT-5 in winter and EDT/GMT-4 in summer (second Sunday of March to first Sunday of November). The APEX manager replies 24/7 against New York time. Peak load — Thursday, Friday, Saturday from 19:00 to 02:00. Model match on ordinary days — 30 to 40 minutes; on a Friday evening in Midtown — 60 to 90. For UN General Assembly in September, New York Fashion Week (February and September) and the November-December corporate dinner season — Midtown and Tribeca hotels go three to four weeks ahead, and our match for those dates books five to seven days out. For guests from Moscow (GMT+3) the gap is eight hours in winter, seven in summer: noon Moscow is four in the morning New York in winter, five in summer.
Languages
The manager handles Russian and English at equal level. Among New York-base models English is held by all at native American or fluent international. Russian — held by most, a function of the Russian-speaking concentration on the East Coast (Brooklyn, Forest Hills, Tribeca, Upper East Side, parts of the Hamptons). Hebrew — selectively. French, Italian — with models who carry European education. Spanish — with models who work with Latin American family offices. If language matters (a Met reception, a dinner with a French collector at Le Bernardin, negotiations with a Tel Aviv delegation) — state the level: small talk, business, native.
Channels
- Telegram @Apex_concierge — primary channel, reply within 3 minutes, 24/7.
- WhatsApp — same number, for those who don't use Telegram.
- No calls, no SMS, no email — only end-to-end encrypted messengers. The Wall Street client is particularly sensitive on privacy: the correspondence stays fixed between client and manager, with no trace on corporate mail servers or telephone lines.
- Coordination office — 30 Hudson Yards, Manhattan. No meetings happen there — it's the technical floor for the manager rotation.
What to write in the first message
The sharper the brief, the faster the match. An ideal opening message contains: meeting format (dinner at Eleven Madison Park / a room at The Peninsula / a Met Opera premiere or a Carnegie Hall concert / a Frieze New York gala / a Hamptons weekend), date and time, location (hotel, restaurant, district — Midtown, Upper East Side, Tribeca, SoHo, West Village), duration, and model preferences (type, height, languages, experience for the format). For a business scenario — the format: Midtown negotiations, a Wall Street corporate dinner, a MoMA event. For a cultural one — the event, the production. Without these details the match will still happen, just with an extra half hour of clarifying questions built in.
