Frequently asked questions — New York
Real questions from APEX clients in New York: matching, booking, hotels, travel, dress code.
How quickly can a model be matched for tonight in New York?
On average 30 to 90 minutes. At peak (Thursday to Saturday after 19:00) — closer to an hour. On a weekday before 17:00 — sometimes 20 to 30 minutes. A complex scenario (specific language, dress code for an event, particular requirements) — add 20 to 30 minutes.
Can I book for Friday evening with two hours' notice?
Yes, we take it. But the choice in that moment is narrower than a week ahead — the most-requested models are already in play. If you want a specific one, write earlier.
Which hotels does the model enter without questions?
At The Mark, The Peninsula, Four Seasons on 57th, The St. Regis, Baccarat Hotel — reception is used to guests without explanations, provided everything is done correctly. At boutique or apart-hotels they sometimes ask for confirmation from the guest — that's normal. For your specific hotel it's better to ask the manager.
Do you work after 2 a.m.?
Yes. New York isn't Moscow on overnight activity, but it isn't Geneva either. Friday and Saturday after midnight is a regular slot. Manager on shift, models traveling.
Do you have Russian-speaking models in New York?
Yes. New York has one of the largest Russian-speaking communities in the US — a substantial part of our model base speaks Russian as a native language. If that matters to you — say so to the manager at the request stage.
What about dress code for Carnegie Hall or the Met Opera?
Full-length dress for a premiere — mandatory. For a regular evening concert — cocktail attire. For the Met — go by the format of the evening; we'll clarify with you and brief the model. She knows the difference.
Can I request a particular model again?
Yes, that's our standard practice. Returning clients often work with one or two models. If the slot is free — we book her. If it's taken — we'll suggest a close alternative.
Are there models who speak French, Spanish, Arabic?
English — across the entire New York base. Spanish — with several, levels from conversational up to native. French, Arabic, Italian — selectively. Specify when you ask: we'll match the language and the level.
What payment methods work in New York?
Cash USD — everywhere. Bank transfer — through the manager, with the details. Cryptocurrency (USDT TRC-20 / ERC-20, BTC) — by agreement. For returning clients — post-payment, deposit arrangements.
Is a deposit required for the first booking?
Usually — a 30 to 50% deposit, the balance on meeting. Exact terms are set by the manager depending on the scenario and the amount.
What if the model doesn't match expectations?
Discussed within the same hour, not after the fact. If on meeting it's clear something is off — write to the manager right away. Depending on the situation: refund of part of the fee, replacement, adjustment. Cases like this run under 2% for us, and most often trace back to an incomplete brief at the start.
Can we meet at my apartment or at an event in a private club?
Yes. For returning clients — without further discussion. For new ones — a first meeting usually happens at our proven addresses; the second one — wherever you say.
Can I book a model for a trip out of New York?
We have 48 cities. If you're flying to another city — the manager either finds a model there, or arranges a New York model to travel with you (transport, accommodation, fee — separate). The second option — from 24 hours and up.
"Weekend" scenario — how does it work in New York?
From 24 hours to 7 days. Breakfast, activities, dinner, evening — all together. Popular directions out of New York: the Hamptons (in summer), Boston, Washington, Miami. All travel, accommodation and meals — on the client; the model's fee separate, agreed before departure.
Do you have media-tier models in New York?
Yes, a separate category. Two hours — from $3,500, four hours — from $5,000. Access to this pool — after several meetings and the status of a returning client. We don't put new clients into the media category for first contact.
How do you vet models?
Three stages: photo verification (photos genuine, current), in-person meeting with a manager, trial format. We take fewer than one in twenty. We check education, manners, languages, ability to hold a conversation. New York is a high standard; models who can't hold a conversation about contemporary art or the markets don't make it into the base.
Do you work during Fashion Week?
Yes, and it's one of the busiest periods — February and September. Models with fashion-event experience are on our roster. Tickets to New York Fashion Week shows come through the manager — write ahead, five to seven days.
Is confidentiality guaranteed?
Messengers with end-to-end encryption only. After the meeting, addresses and details are wiped from working chats within 72 hours. Client data is held with the manager with restricted access. Nothing to third parties. Deletion on request — within 24 hours. We follow GDPR practices.
How do I cancel or reschedule a meeting?
Free of charge — 12 hours ahead or more. Later — a compensation share (usually 30% if the model is already en route). Cancellation an hour before the meeting on the day — half the slot fee. Rescheduling with the same model — no penalty if she's free.
What's not part of your format?
Meetings under two hours. Mass events without a personal client (hostess format without a personal arrangement — we don't take). Sharing model photos with third parties. Haggling after the meeting. We talk all of this through at the coordination stage, no surprises.