About Us

The pace of the city

Saint Petersburg is the second-busiest APEX city after Moscow, and by character it's the opposite. Where in Moscow half the requests come in for tonight by nine, here most come in two or three days ahead, sometimes a week. A client flying in on the Sapsan for one night plans his evening in advance — knows which restaurant, which box at the Mariinsky he's already bought tickets for, which hotel is booked.

That doesn't mean rush requests are rare. They happen, especially with local residents — top managers at banks and developers living between Petersburg and Moscow. But "urgent" in Saint Petersburg usually means "in four hours", not "in forty minutes". And that suits us — traffic is quieter in this city, logistics are calmer, no need to rush.

Peak days are Friday and Saturday evenings. Thursday — meaningfully lighter than Moscow. But during White Nights, from late May to the third week of July, load levels out across every day of the week — guests in town that month live outside the working calendar.

White Nights season

From May 25 to July 20, Saint Petersburg has no real night. It's a separate business cycle for the premium segment. Central hotels run at 90-100% for two months ahead, water-view restaurants (Blok on Krestovsky, the Bolognese terrace by Saint Isaac's, the rooftops at Lotte and Kempinski) book three to four weeks out.

In this period guests arrive who aren't here at any other time of year — from London, Dubai, Paris, Monaco. Some combine Scarlet Sails (the third Saturday of June, the city's school-leavers' night with fireworks and a show on the Neva) with business meetings or short weekends. The request format shifts: more often 48 to 72 hours, walks along the canals, late dinners, a Mariinsky gala.

Our Saint Petersburg models are ready for this — they know the Mariinsky's repertoire by heart, understand the dress code for evening receptions at the Hermitage and the Russian Museum, and know the difference between dinner at Palkin (classic, high Russian) and dinner at Birch (modern, Nordic focus).

Where we work

Central districts — Admiralteisky, Tsentralny, Petrogradsky. Nevsky Prospekt from the Admiralty to Vosstaniya Square, Konyushennaya Square, the Moika, the Fontanka, Bolshaya and Malaya Morskaya, the Petrograd side. Krestovsky Island for summer events and water-terrace restaurants. Vasilyevsky — more often for the cultural programme (the Kunstkamera, the Spit, the Rostral Columns).

Outside the centre — Peterhof and Pushkin for daytime excursions and out-of-town format, the Resort District (Repino, Komarovo, Sestroretsk) for weekends on the Gulf of Finland. Trips to Vyborg are rare but we work them, usually inside specific scenarios.

Client's private locations — flats on the Moika or Fontanka, mansions on Krestovsky, rooms in closed residences — are agreed the same way as in Moscow. For returning clients the address is accepted without further questions; for new ones the first meeting is usually on our ground.

Etiquette and dress code

Petersburg's premium audience is more restrained than Moscow's. The model dresses more European, less shine. At Four Seasons Lion Palace on Voznesensky and at Astoria on Bolshaya Morskaya the standard is a strict, almost minimalist evening style — black dress below the knee, careful jewellery, closed shoes for cooler evenings. At Kempinski on the Moika — slightly looser, but still more restrained than Moscow's Tverskaya.

For the Mariinsky — dress and heel mandatory. For gala premieres — full-length dress, especially at Mariinsky-2, where the audience traditionally arrives in full evening. The Alexandrinsky, the Mikhailovsky, the BDT — same level, though the format is a touch more relaxed. All of this is held by the models in our Saint Petersburg base — we take in only those with practical experience of cultural events.

For receptions at the Hermitage, for the Russian Museum — strict evening, business evening. For closed showings and receptions at the Winter Palace (three or four times a year, and our clients do attend) — full-length dress only.

Things we say plainly

Petersburg is a thin-skinned city. Mistakes with format don't get forgiven here: if the model arrives in the wrong attire, it's not just the client who notices — the maître d' and the theatre administrator do too. So we take fewer models into the Saint Petersburg base than into Moscow's, and we vet them harder.

Minimum slot is two hours, same as in other cities. Shorter meetings — we don't take. Trips to nightclubs without a personal client — not our format. Sharing a model's photos with third parties is forbidden, and that's the first thing we make clear at the coordination stage.

Average bill in Saint Petersburg runs from 60,000 ₽ for two hours to 250,000 ₽ for two days. Media-tier models — from 200,000 ₽ for two hours, opens to returning clients. During White Nights and on holidays (New Year, Scarlet Sails) — a higher rate, agreed in advance.

Twelve years in the Russian market and six in Saint Petersburg taught us one thing: trust here builds slowly and breaks fast. We don't promise what we won't deliver.