Frequently asked questions — Sochi
Real questions from APEX clients in Sochi: matching, booking, hotels, travel, dress code.
When is it better to plan — summer or winter season?
Both seasons run for us. Summer (June-August) — peak beach demand, heaviest load Friday to Sunday. Winter (January-March) — ski season, peak at Krasnaya Polyana and Roza Khutor. In both seasons the strongest models book out ahead — write at least a day in advance, ideally two or three days.
Do you work at Krasnaya Polyana and Roza Khutor?
Yes, it's a separate cluster of our Sochi work. Mercure Roza Khutor, mountain restaurants, après-ski. The model is matched with mountain-format experience — knows how to carry herself in that setting, knows the après-ski dress code. Transfer from the centre is agreed ahead, factoring drive time.
How fast is a model matched in peak season?
In peak summer and peak ski season — 60 to 90 minutes. Off-season (April-May, October-November) — 30 to 40 minutes, wider choice. On peak days (Friday-Sunday in season) — the most-requested models go fast, better to book ahead.
Do you have models for the beach format?
Yes, it's a separate category. A beach day in Sochi is its own look, its own atmosphere, its own kind of meeting. Models with beach-companion experience hold themselves well in that setting. Minimum slot for the beach format — two hours all the same.
Which hotels does the model enter without questions?
At Radisson Blu Resort in Adler, Swissotel Kamelia, Pullman Sochi Centre, Mercure Roza Khutor — the standard "client's guest" protocol, usually no questions at reception. At smaller boutique hotels and guest houses there can be nuances — check with the manager for the specific address.
Do you work with yachts in Sochi?
Yes. Yacht season in Sochi runs May through October. The Imeretinsky port, sailing regattas, runs along the coast. Format 4 to 6 hours, with a light dinner on board. Planned 5 to 10 days ahead, agreed with the yacht's organiser.
How long is the drive from central Sochi to Krasnaya Polyana?
In normal conditions — 40 to 50 minutes. On a peak Friday or Saturday — up to 90 minutes. That's critical for agreeing the meeting time. The manager factors the drive into the coordination: if the meeting is at 20:00 on Roza Khutor, the model leaves the centre at 18:30.
Can you organise a "few days in Sochi" format?
Yes, it's one of our standard scenarios. From 24 hours to 7 days. The model accompanies you: beach in the morning, dinner in the evening, mountains the next day if it's winter. All travel, accommodation and food — on the client; the model's fee separate, agreed before departure.
What's the minimum budget for a meeting in Sochi?
60,000 ₽ for two hours — minimum for the standard category. We don't work below that, in any format, in season or out.
Are there models who speak English?
English — across most of our Sochi base. It matters: plenty of international guests at the Russia Forum, Sirius conferences, and at international hotels. When you ask, specify the level (conversational vs. business).
How do I pay for a meeting in Sochi?
Cash, bank transfer. For returning clients — flexible arrangements. Crypto by agreement. Prepayment for first-time clients — a 30-50% deposit a day before the meeting, balance on meeting.
Can we meet at a villa or in apartments?
Yes, client's private location works. For a first meeting with a new client we more often suggest one of our proven options (hotel, restaurant). For returning ones — your villa, apartments or yacht without further discussion. The address isn't kept on file; it's passed only to the model for the specific meeting.
Do you work in the off-season?
Yes, year round. April-May and October-November are off-season — lighter load, wider choice, faster matching. Prices don't change. For clients who want Sochi without the summer crowds or the mountain bustle, it's the best time.
What about confidentiality in Sochi?
Encrypted messengers only. Data is wiped within 72 hours of the meeting. In Sochi you sometimes cross paths with someone you know from Moscow at the same venue — we get that. Our models hold a public-place distance to exactly the degree the client needs.
Do you work at Sirius events and the Russia Forum?
Yes, it's a separate format. A model for business events — strict evening look, business etiquette, English, the ability to fit a conference setting. Advance agreement is mandatory — the load on forum days is at peak.
Do you have media-tier models?
Yes, a separate category with separate pricing. Two hours from 180,000 ₽, four hours from 240,000 ₽, the rest by agreement. Access opens after several successful meetings and becoming a returning client.
Can I cancel or reschedule a meeting?
Free of charge — minimum 12 hours ahead. Later — a 30% compensation share if the model is already en route. Cancellation an hour before on the day — half the slot. Rescheduling with the same model to another date — no penalty if she's free.
What's not part of your format?
Meetings under two hours. Mass events without a specific personal client. Sharing a model's photos with third parties. Haggling after the meeting. Requests with risk to the model's safety. We talk all of this through at the coordination stage.
Do you bring models from Moscow to Sochi?
Yes. If our Sochi base doesn't have the right fit for your scenario, the manager arranges a Moscow model to travel. Travel, accommodation, fee — on the client, agreed before confirmation. Planned two to three days ahead.
What does first contact look like?
Only you initiate. You write to Telegram @Apex_concierge. The manager doesn't call, doesn't message first, doesn't send out offers. It's a deliberate position of the brand.