APEX expert for Cannes
Knows the Cannes hotel and restaurant scene firsthand: which reception will be discreet, which maître d' to call directly, which dress code holds for which venue. Brief any new model joining the Cannes pool.
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Premium escort service since 2012. APEX in Cannes.
Cannes is a town of seventy-four thousand people that spends eight to ten weeks a year working as an international business centre and the rest of the year living the quiet resort life of the Côte d'Azur. The Palais des Festivals at 1 Boulevard de la Croisette hosts several dozen congresses and trade shows a year, and it is that calendar — not the weather, not the weekend — that sets our load.
Clients fly into Cannes to work. The typical run: land in Nice on Tuesday morning, three days of stands, panels and fifteen-minute meetings, then a partner's reception at a Croisette hotel in the evening, dinner with the delegation, an afterparty at Bâoli, and a flight home on Friday. The request reaches the manager from a hotel room between two meetings: "dinner for four at La Môme tomorrow, need a companion, business dress code." No long preamble, no romance — a technical brief.
Hence our peaks. In an ordinary week the load sits where it sits all along the coast: Friday and Saturday, evening, dinner and a walk along the seafront. In a MIPIM or MIPCOM week the peak shifts to Tuesday-Thursday — by Friday the business crowd is already leaving, and on Monday it hasn't arrived yet. Peak hours run 19:00 to 03:00.
The gap between an "ordinary" and an "event" week is wider in Cannes than in any other city in our network. In February a table at Astoux et Brun takes an hour to arrange; in May, two weeks. In February a model is matched in thirty to forty minutes; for the same dates during the May festival the diary fills a month ahead. We say this upfront, so that neither the client nor the model is caught out.
MIPIM — the world's largest commercial property exhibition, March, at the Palais des Festivals. In 2026 it runs 9 to 13 March: over twenty thousand professionals from more than ninety countries, around two and a half thousand exhibitors. The most business-heavy week of the Cannes year: developers, funds, banks, city administrations. Receptions run in parallel across a dozen hotels, and the bigger players charter yachts in the Vieux Port for meetings. Companion requests here are for exactly that — the evening receptions and the dinners with partners.
The Cannes Film Festival — the second half of May, twelve days. In 2026 the 79th edition ran from 12 to 23 May. The town is closed off with barriers and accreditation, the Croisette stands still, the hotels work at the limit. A separate regime, separate logistics, separate terms — details below.
Cannes Lions — the festival of creativity, June (22 to 26 June in 2026). Advertising holdings, platforms, brands. Softer rhythm than MIPIM, a younger crowd, and the evening programme shifts to the beach clubs and terraces: Bâoli, Zplage at the Martinez, the Majestic beach. Here clients more often take a whole-evening format with moves between three or four venues.
The Cannes Yachting Festival — September (8 to 13 September in 2026), Europe's largest show on the water: around seven hundred boats from five to fifty metres, more than six hundred and eighty exhibitors, two sites — the Vieux Port for motor yachts and Port Canto, where over a hundred sailing yachts are moved. Companion work here means dinners on board, receptions at shipyard stands, a late evening at Bâoli across the road from Port Canto. Further down the calendar: TFWA World Exhibition at the end of September, MIPCOM in October (some twelve thousand delegates), ILTM in early December. From March to December there is barely a month in Cannes without a major congress.
Boulevard de la Croisette — the main axis of the town and eighty per cent of our work. Two kilometres and more of seafront lined with the Carlton (no. 58), the Martinez (no. 73), the Majestic (no. 10), the JW Marriott (no. 50), Le Grand Hôtel (no. 45). At the western end, the Palais des Festivals with its red staircase; at the eastern end, Pointe Croisette, Port Canto and Bâoli. Distances are walkable: Palais to Martinez is twenty minutes at an easy pace, Carlton to Majestic seven.
The centre behind the Croisette — Rue d'Antibes, the main shopping street, and the streets running parallel to it. Here you find Five Seas on Rue Notre-Dame, the Gray d'Albion on Rue des Serbes, and the restaurants with no sea view but the best cooking for the money: Da Laura on Rue du 24 Août, La Môme on Rue Florian. Packed solid by day in event weeks, calmer than the seafront in the evening.
Vieux Port and Le Suquet. The old harbour is the town's working marina and one of the two Yachting Festival sites. Above it rises Le Suquet: the fortress tower, the Château de la Castre with the Musée des Explorations du Monde, restaurants on Rue Saint-Antoine, the seafood house Astoux et Brun by the quay, the covered Marché Forville two steps away. The format is dinner without ceremony and a walk up to the tower.
Pointe Croisette and Port Canto — the eastern tip: the town's second marina, Palm Beach, Bâoli. This is where people move when the evening starts on the water and ends in a club. Ten minutes from the Martinez by taxi, fifteen on foot.
Îles de Lérins — two islands half an hour off the shore. On Sainte-Marguerite: the fort with the cell of the Man in the Iron Mask, the Musée de la Mer, and La Guérite, which you can only reach by water. On Saint-Honorat: a working abbey and the monks' vineyards. A daytime format — the boat from Quai Laubeuf, lunch, pine woods, back by evening.
Trips out of town. Nice is thirty minutes on the A8, and Nice airport (NCE) twenty-seven kilometres. Antibes and Juan-les-Pins are twenty minutes, Mougins with its restaurants in the hills fifteen, Grasse thirty-five, Monaco about an hour, Saint-Tropez an hour and a half to two by road and faster by sea. Every trip outside Cannes is agreed in advance, a day's notice minimum, with terms set by the manager.
Cannes is a business town with a resort façade, and the dress code here works by time of day rather than by venue. During the day in a trade-show week the Croisette is all badges and light business wear: jacket without a tie, sheath dress, nothing evening. From 19:30 the switch is abrupt — the seafront restaurants move to cocktail.
La Palme d'Or at the Martinez (73 Boulevard de la Croisette, a Michelin star, Jean Imbert's kitchen) is the most formal dining address in town: jacket for the guest, long or cocktail dress for the companion, minimal jewellery, natural make-up. Le Park 45 at Le Grand Hôtel — the same level of polish, but the room sits deep inside its own park. Fouquet's at the Majestic is a business brasserie with a cinema history, jacket-and-dress territory, and the usual choice when you are bringing a delegation of six or eight. La Môme, Da Laura and Rüya at the Carlton — evening smart casual, you can loosen up. Astoux et Brun by the Vieux Port — no formality at all. Bâoli — dress to impress: dress, heels, nothing sporty, and the door is strict in festival weeks.
The beach clubs on the Croisette (Zplage at the Martinez, the Majestic beach, La Môme Plage, Bâoli Beach) run their own format by day from June to September: a beach dress over a swimsuit, sandals, a hat. For Cannes Lions this is the main daytime venue for business meetings, and you need to look right for that setting rather than for the evening one.
Reception desks on the Croisette have seen everything in a hundred years. Staff at the Carlton, Martinez and Majestic have worked with returning guests for decades and ask no unnecessary questions when the arrival is handled correctly. Correct means a calm arrival with no suitcases, an agreed time, and a guest who either meets you in the lobby or has told the desk.
Minimum slot — 2 hours. We do not go below that anywhere in the network. But honestly: two hours in Cannes is a short dinner with nowhere to go afterwards. The real shape of a business evening starts at four hours — aperitif in the hotel bar, dinner, a move to a club or a terrace. If the evening is built around a reception with partners, plan for four to six.
Base pricing: from €1,500 for 2 hours, from €2,000 for 4 hours. Media segment — from €3,500 for 2 hours and from €5,000 for 4 hours. A night, twenty-four hours, two days and any trip outside Cannes are agreed with the manager; we do not publish figures for these formats, because they depend too much on the date, the route and the scenario. Settlement — cash (EUR), bank transfer, cryptocurrency.
The weeks of MIPIM, the Film Festival, Cannes Lions, the Yachting Festival and MIPCOM are their own story. Demand on those dates runs several times above normal, fewer models are free, and hotel and transport logistics cost more. Terms for such dates are agreed personally through the manager, as a rule with a deposit and the model fixed in advance. For every other date of the year the standard pricing in this document applies.
What we don't do. We don't send a model to a venue without a personal client — "stand on the booth for a while" is not us. We don't promise entry to closed events on someone else's accreditation: if a badge or an invitation is required, the client provides it. We don't pass models' photos to third parties. We don't haggle after the meeting. These boundaries are identical across all 58 cities in the network, and we state them before, not after.
Names stay private — this is what our clients value. What we can show is roles, scope and the work each person does in your scenario.
Knows the Cannes hotel and restaurant scene firsthand: which reception will be discreet, which maître d' to call directly, which dress code holds for which venue. Brief any new model joining the Cannes pool.
On shift in chat. Replies within the first three minutes. Holds the full picture of the day: who is free, who fits the scenario, what is booked at which venue. The first person you talk to.
Works with returning clients on a personal basis. Holds preferences, scenario history, the small details that make the second meeting easier than the first. Manages weekend and travel formats.
Holds the box-office contacts for the city, knows the dress codes by venue and by event class. Briefs the model when the scenario includes a premiere or a closed reception.
Coordinates trips beyond the city: visa timing, transfer logistics, accommodation, on-site fixers when needed. Plans 2-7 day formats and inter-city moves.
This address houses the APEX coordination point behind the Palais des Festivals. Meetings take place at the Croisette hotels, on yachts in the Vieux Port and Port Canto, in restaurants around town and at clients' rented villas — not at this address. Communication runs through the Telegram manager.
Open in Google Maps →Message our concierge — we reply in under 5 minutes.