The pace of the city

Berlin is a late city. What counts as "deep evening" in Moscow is only the warm-up here. Dinner at Borchardt at ten — normal, the bar at Pauly Saal until one — normal, Soho House Roof Bar until three — normal. Half of our meetings in Berlin start after nine in the evening, a third after eleven.

The manager is on the line 24/7 and replies inside the first three minutes. Model selection — usually 30 to 90 minutes, depending on the day and the scenario. Friday evening in high season — closer to 90; Wednesday afternoon — 20 to 30 minutes and the profiles are in your chat.

Eighty percent of meetings happen Thursday, Friday and Saturday — especially from eight in the evening to four in the morning. In those windows the full team is on shift, and even so the premium-segment slots get taken in advance. If you want a particular model for Friday — write at least two or three days ahead. For tonight you'll have a good choice, but not the same one as a week out.

Berlinale and Fashion Week seasons

February is our principal month. The Berlin International Film Festival turns Mitte and Potsdamer Platz into one long corridor of premieres, after-parties and closed dinners at Borchardt and Grill Royal. Adlon, Ritz-Carlton and Hotel de Rome are booked two to three months ahead — we hold models for this season from autumn. Slots in the festival days (roughly 8-18 February) book two to four weeks out; same-day is almost impossible.

Berlin Fashion Week runs twice — January and July. Less noise than Berlinale, but a dense flow of shows, presentations and dinners at Soho House, on the rooftops of Mitte, at Das Stue. For this season we keep a separate pool of models: they know the industry, they look at home next to designers and media, they don't fall out of context.

Summer is the out-of-town runs. May to September we work Wannsee, Müggelsee, Potsdam with Sanssouci. It's the "weekend" scenario, 24-48 hours, sometimes with a night at a country hotel or a rented villa. Agreed five to seven days ahead.

Where we work

Mitte — the foundation. Friedrichstraße, Unter den Linden, the area around Gendarmenmarkt, Auguststraße with its galleries. Adlon, Hotel de Rome, Regent, Soho House, Borchardt, Grill Royal, Pauly Saal, Rutz are all here. Nine out of ten meetings in Mitte sit within a twenty-minute walk of each other.

Charlottenburg — City West, KaDeWe, Kurfürstendamm. Waldorf Astoria sits here, classic restaurants, a more "West Berlin" crowd. Clients come here when they value classical European refinement over club-side Mitte.

Tiergarten — Das Stue, the park, the embassies. A quiet format for business dinners and meetings on the diplomatic circuit. Prenzlauer Berg and Kreuzberg — for clients who want a less obvious Berlin: galleries, wine bars, basements with the right sound. We go there too, but the dress code is different and we brief the model in advance.

Out-of-town — Potsdam (Sanssouci, Cecilienhof), Wannsee, Müggelsee. The "weekend" or "day-trip" scenario. BER airport — pick-ups and drop-offs are agreed as transfer, inside the meeting cost or separately.

Etiquette and dress code

Berlin is the most relaxed of the G7 capitals on dress code, and that's a trap. Adlon and Hotel de Rome are smart elegant: an evening dress or a well-cut suit, no piling on the jewellery. Soho House is casual chic — turn up in an evening gown and you'll look like an alien. Mitte galleries and Pauly Saal — avant-garde casual, designer pieces, minimalism. Berghain — we don't accompany clients there at all (more on that below).

Borchardt and Grill Royal — a business evening, but without pomp: suit without a tie, a dress or an elegant outfit on the model, minimum sparkle. Tim Raue and Rutz — Michelin format, smart elegant, no jeans. Das Stue in Tiergarten — European refinement, exactly the same.

The model knows these nuances ahead of time — we always pass on the specific venue and format before she leaves. If you're planning several locations in one evening (dinner in Mitte, then a bar in Charlottenburg) — the model picks her look for the stricter of the two.

Things we say plainly

We don't accompany at Berghain. It's not a moral position — it's safety practice and respect for the club. Berghain selects guests hard, the door doesn't let through obvious "escort + client" pairs, and the attempt turns into a public refusal at the door. If that scene is what matters to you — say so, we'll suggest alternatives (Sisyphos, Salon zur Wilden Renate, Watergate on the right night), but not Berghain.

Meetings under two hours we don't take. Sharing a model's photos with third parties is forbidden — the breach is logged, the response is hard. No haggling after the meeting: what was agreed before is the agreement that holds.

Prices in Berlin are quoted in dollars, not euros. The standard segment runs from $1,200 for two hours to $6,000 for two days. The media segment — from $3,500 for two hours. Payment — cash (USD/EUR at the day's rate), bank transfer, crypto by agreement. Returning clients have post-payment and deposit-based terms.

The APEX team

Names stay private — this is what our clients value. What we can show is roles, scope and the work each person does in your scenario.

APEX expert for Berlin

Local specifics · venues · routes

Knows the Berlin hotel and restaurant scene firsthand: which reception will be discreet, which maître d' to call directly, which dress code holds for which venue. Brief any new model joining the Berlin pool.

Direction manager

Telegram · WhatsApp · 24/7

On shift in chat. Replies within the first three minutes. Holds the full picture of the day: who is free, who fits the scenario, what is booked at which venue. The first person you talk to.

VIP client curator

Returning clients · long-form scenarios

Works with returning clients on a personal basis. Holds preferences, scenario history, the small details that make the second meeting easier than the first. Manages weekend and travel formats.

Cultural programme coordinator

Theatre · opera · receptions

Holds the box-office contacts for the city, knows the dress codes by venue and by event class. Briefs the model when the scenario includes a premiere or a closed reception.

Travel and event specialist

Out-of-city · weekend · international

Coordinates trips beyond the city: visa timing, transfer logistics, accommodation, on-site fixers when needed. Plans 2-7 day formats and inter-city moves.

Where we are

Building
APEX Liaison — Mitte
Address
Friedrichstraße 76, Berlin, 10117
Hours
24/7

This address houses the APEX coordination office in Mitte. Meetings with companions take place at hotels, restaurants and the client's private locations — not at this address. Communication runs through the Telegram manager.

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