The pace of the city

Moscow moves faster than most cities in our network. In Dubai clients plan a week ahead, in London — two. In Moscow half the requests come in for tonight. The booking ask comes at seven for nine.

We hold this pace deliberately. The manager in chat is a real person, not a bot. Reply usually inside the first minute, three at the outside. Model matched in thirty to ninety minutes depending on the scenario. Friday at nine — that's closer to ninety. Wednesday at noon — ten minutes and you've got options in your chat.

Eighty percent of our meetings happen Thursday, Friday and Saturday. On those days the full shift is in motion and the premium-segment availability tightens — so yes, there's a real difference between "I want a particular kind of woman for this scenario" booked a week out and "right now". A week out the choice is wider, on the day itself the choice is good but not the whole roster.

Where we work

Central Moscow if we're keeping it short. Tverskaya, Patriarshie, Ostozhenka, Prechistenka, Arbat, Petrovka, Kuznetsky Most, Kitay-Gorod. Moscow City for business. Khamovniki and Zamoskvorechye when the client takes serviced apartments. Anywhere inside the Third Ring is standard for us.

Outside the MKAD ring is a separate question: Barvikha, Novaya Riga, Zhukovka, Rublyovo-Uspenskoye — that's our segment, we work it. Country resorts and premium dachas as well, usually inside a "weekend" scenario or a longer trip. The trip is agreed in advance, minimum a day ahead — transfer, drive time both ways.

Sometimes there are private locations the client only mentions during coordination. A flat at Patriarshie, someone's yacht, a closed club in Khamovniki. We do those too — with extra confirmation on the address and usually only for returning clients. For a new client's first meeting we'll suggest one of our proven options.

Etiquette and dress code

Five-star hotels in central Moscow — Four Seasons, Ritz-Carlton, Metropol, National, Lotte, Kempinski Baltschug — receive guests calmly, no awkward questions at reception, provided everything is done right. Right means cocktail dress on the model, no luggage, no scenes, and a visit time agreed in advance.

Turandot, White Rabbit, Voronezh, Savva, Café Pushkin — model arrives in evening or business attire, not club. For the Bolshoi, the Maly, MKhT — dress and heel mandatory; for a premiere, full-length. We don't have to brief this with the client — it's a point the model holds herself, and she knows.

Moscow City for the business format — strict suit, minimum jewellery, no visual departure from the corporate audience. They take it seriously there, and our job is for the model to read as part of your business contour, not as a visual addition to it.

Things we say plainly

There are requests we don't take. Meetings shorter than two hours — we don't take: in two hours you can't really dine, can't really meet, and none of our models will travel for a slot like that. Mass events without a specific personal client — not our format. Sharing a model's photos with third parties is forbidden; if it happens, the photos go to lawyers, and that's the first thing we make clear at the coordination stage.

Average bill in Moscow runs from 160,000 ₽ for a night to 300,000+ ₽ for a meeting with a media-tier model. Two hours — from 60,000 ₽. No haggling after the meeting: terms agreed before the meeting are the terms in force. If the model arrived in different attire or the format wasn't what was agreed — it's discussed immediately, not "we'll sort it later".

Twelve years in the industry built themselves on exactly these simple agreements.

The APEX team

Names stay private — this is what our clients value. What we can show is roles, scope and the work each person does in your scenario.

APEX expert for Moscow

Local specifics · venues · routes

Knows the Moscow hotel and restaurant scene firsthand: which reception will be discreet, which maître d' to call directly, which dress code holds for which venue. Brief any new model joining the Moscow pool.

Direction manager

Telegram · WhatsApp · 24/7

On shift in chat. Replies within the first three minutes. Holds the full picture of the day: who is free, who fits the scenario, what is booked at which venue. The first person you talk to.

VIP client curator

Returning clients · long-form scenarios

Works with returning clients on a personal basis. Holds preferences, scenario history, the small details that make the second meeting easier than the first. Manages weekend and travel formats.

Cultural programme coordinator

Theatre · opera · receptions

Holds the box-office contacts for the city, knows the dress codes by venue and by event class. Briefs the model when the scenario includes a premiere or a closed reception.

Travel and event specialist

Out-of-city · weekend · international

Coordinates trips beyond the city: visa timing, transfer logistics, accommodation, on-site fixers when needed. Plans 2-7 day formats and inter-city moves.

Where we are

Building
Imperia Tower, Moscow City
Address
Presnenskaya Embankment, 6, bldg. 2, Moscow, 123317
Hours
24/7

This address houses the APEX coordination office. Meetings with companions take place at central hotels, restaurants and the client's private locations — not at this address. Communication runs through the Telegram manager.

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