About Us

The rhythm of the resort

St. Moritz doesn't run by the week, it runs by the season. From mid-December to the end of March everything is tight: the lifts are turning, the hotels are full, restaurants book two to three weeks out. From April to June the valley empties almost completely — part of the hotel stock closes for the shoulder season, and that is the local cycle working normally, not a slump. In summer the resort opens again at a different tempo: the lake, golf, hiking, none of the evening race.

Inside the winter season there are two peaks. The first is the Christmas break, 20 December to 6 January: the town is full, Via Serlas works as a shop window, and by evening every table in the Dorf is taken. The second is February — White Turf plus school holidays across half of Europe. In those weeks the premium segment has almost nothing left open, and a request for "tomorrow evening" turns into "let's see what's still there".

The typical guest doesn't come for two days; he comes for a week, or for the whole season. The crowd here is Swiss, Italian (Milan is three and a half hours by road), Middle Eastern, German and Russian-speaking. The request follows from that: not "a couple of hours tonight" but "four evenings in a row from 27 December" or "the White Turf weekend". People plan ahead, talk the details through calmly, and rushing the manager isn't the custom.

The winter season and the events calendar

The winter season in St. Moritz was invented here, literally. In September 1864 Johannes Badrutt, who owned the Kulm, made a bet with four English summer guests: come back in winter, and if you don't like it, the journey is on me. They arrived at Christmas and stayed until Easter. That wager started winter tourism as an industry, and St. Moritz as a resort that still sells sunshine as its town logo.

The events calendar sets the load. Snow Polo World Cup — late January, three days of polo on the frozen lake, the pitch marked out straight onto the ice. St. Moritz Gourmet Festival — January as well, a week of guest chefs across the hotels of the Dorf and the Bad, with the dinners scheduled well in advance. White Turf — three Sundays in February, racing on the ice, skijoring included, where a skier is towed behind a riderless horse; it's the event of the year and our densest week. February also brings the classic-car concours out onto the lake, and in March the Engadin Ski Marathon runs down the valley from Maloja to S-chanf with a start several thousand strong.

On the sporting side there's the Olympic bobsleigh run from St. Moritz to Celerina, the only natural-ice track in the world, and the Cresta Run, the tobogganing club's course since 1885. For companion service this is context, not programme: guests live by the event schedule, and dinner is set once the day on the track is done. There's one practical conclusion. For Christmas week and White Turf, everything goes months in advance — hotels, restaurants and our premium segment alike. Planning a month out isn't over-caution here, it's the minimum.

Where we work

St. Moritz Dorf — the upper terrace above the lake, and the main district of our work. Badrutt's Palace on Via Serlas, the Kulm on Via Veglia, the Carlton on Via Johannes Badrutt, the boutique stretch of Via Serlas, Via Maistra with the Hanselmann patisserie, Chesa Veglia in a house from 1658. All of it within a ten-minute walk, and almost any evening scenario fits inside that radius without a transfer.

St. Moritz Bad — the lower part by the lake, the historic spa quarter around the mineral spring. Grand Hotel des Bains Kempinski is here, along with the public thermal baths and the buses out to Corvatsch; quieter and less on display than the Dorf. Clients who don't need the shop window often choose the Bad.

The slopes — three separate mountains. Corviglia above the town: the funicular from the Dorf, then the cable car up to Piz Nair at 3,057 metres; La Marmite sits on Corviglia itself, and lower down the slope is Paradiso Mountain Club with its terrace over the lake. Corvatsch from Surlej: top station at 3,303 metres, and on Fridays in season, night skiing on the floodlit piste. Diavolezza out towards the Bernina Pass, 2,978 metres: skiing at sunrise and the run down the glacier.

Everything within a short drive: Champfèr and Silvaplana 5-10 minutes, Surlej 10, Celerina 5, Pontresina with the Grand Hotel Kronenhof 10-15, Samedan and its airport 10, Sils-Maria 20, Zuoz 25. Beyond that — Davos (about an hour and a half), Lenzerheide, Zermatt (five to six hours by road, or by helicopter). Trips outside the valley are agreed in advance, a day ahead as a minimum; format and terms by arrangement.

Etiquette and dress code

St. Moritz is stricter than the French resorts, and more restrained than them in manner. Privacy is valued above display here: a loud group in trainers at a hotel entrance reads instantly, and not in its own favour. The general principle for an evening — a covered silhouette, good fabric, minimal logos.

In the restaurants of Badrutt's Palace a jacket is required for men in the evening; for a companion that means a cocktail or long dress, with a moderate heel — there's ice and a gradient outside in winter. Da Vittorio at the Carlton is a formal dinner running two to three hours. Chesa Veglia splits into three rooms: the grill sits closer to formal, the pizzeria upstairs is looser and you can come straight off the slope in tidy casual. La Marmite on Corviglia is a daytime mountain format: ski wear is fine, as long as it isn't creased or gym-grade.

Evening venues. King's Club at Badrutt's Palace — club dress code, no ripped jeans and no trainers. The Renaissance Bar in the same hotel — aperitif in evening dress. Dracula Club is a members' club; entry is for members and the guests they bring, and the dress code is announced towards the evening. Paradiso is a daytime terrace that shifts into a club format later on.

In the hotels of the Dorf, staff have worked with the same regular guests for decades, and some families are here in their third generation. A correct visit means a calm arrival, no luggage, a time agreed beforehand and no questions at reception. The dress code for the specific venue is something the manager goes through at the agreement stage.

Things we say plainly

Minimum slot — 2 hours. In St. Moritz that's a rare format: two hours is not enough for dinner at Da Vittorio, nor for a day on Corviglia with lunch at altitude. The real request here starts at four hours, more often a whole evening or several days in a row.

Base pricing: €1,500 for 2 hours, €2,000 for 4 hours. Media segment — from €3,500 for 2 hours and €5,000 for 4 hours. Night, 24 hours, two days, a trip around the valley and any journey outside the canton — always on request; we don't publish figures for those formats, because there are too many variables: season, dates, logistics, duration.

For Christmas week, Snow Polo and White Turf, terms are agreed personally and in advance, usually with a deposit and the model fixed. That isn't a holiday surcharge, it follows from simple arithmetic: demand on those dates is several times higher, and a model who has come into the valley for a week isn't working the ordinary grid.

Settlement is in euros. We accept cash in euros and Swiss francs at the current rate, bank transfer by SEPA/SWIFT, and by arrangement, cryptocurrency. The model's travel and accommodation, if she comes into the valley for your request, are paid separately from the fee — in St. Moritz that's almost always the case, since there is no local pool here by definition.

Sharing a model's photos with third parties is forbidden. We don't haggle after the meeting. We don't take meetings shorter than two hours. These boundaries are the same across all 58 cities of the network, and we go through them before the agreement, not after.