How to reach APEX in Paris
Paris is a city of calm planning most of the year, and a sharp gear-shift across the four fashion weeks (January, March, June, October). The APEX manager is on @Apex_concierge Telegram or WhatsApp on the same number, on shift 24/7. Reply in 1 to 3 minutes. In an ordinary week the booking flows quietly: the maître d' at Le Cinq, reception at the Plaza Athénée, a table at Le Grand Véfour — all of it the manager handles in one chat. In Fashion Week the tempo shifts to Moscow speed: requests for tonight, for "two hours after the show", sometimes several clients running in parallel. Don't call — communication runs through end-to-end encrypted messengers only. And don't come to the La Défense office address: it's a coordination point, not reception.
Time zone and operating hours
Paris runs on Europe/Paris, GMT+1 in winter and CEST/GMT+2 in summer (last Sunday of March to last Sunday of October). The APEX manager replies 24/7 against Paris time. Peak load — Thursday, Friday, Saturday from 19:00 to 02:00. Model match on an ordinary Friday by nine — 30 to 60 minutes. In fashion weeks (January Haute Couture, March Ready-to-Wear AW, June Haute Couture, October Ready-to-Wear SS) the Media-segment availability narrows two to three days before the start; the standard segment we hold in full. On Paris Photo at the Grand Palais (November) — a one-week elevated load. For guests from Moscow (GMT+3) the gap is two hours in winter, one in summer: 19:00 Moscow is 17:00 Paris in winter, 18:00 in summer.
Languages
The manager handles Russian and English at equal level. Among Paris-base models English is held by most at fluent conversation level. French — held by a portion at native or near-native (part of the base is the permanent Paris pool, part are models with French education). Russian — held by a notable share, a function of the Russian-speaking community in the 16th arrondissement and Boulogne-Billancourt. Italian — selectively, for guests with a Milan context. Arabic — a separate, rarer pool. If language matters (a vernissage in a Saint-Germain gallery, a dinner with a French banker at Le Cinq, a Maison Margiela after-show) — state the level: small talk, business, native.
Channels
- Telegram @Apex_concierge — primary channel, reply within 3 minutes, 24/7.
- WhatsApp — same number, for those who don't use Telegram.
- No calls, no SMS, no email — only end-to-end encrypted messengers. The Paris premium client often lives between several cities: the conversation stays in one chat regardless of where you're writing from on the evening.
- Coordination office — Tour First, La Défense, 1 Place des Saisons, Courbevoie. No meetings happen there — it's the technical floor for the manager rotation.
What to write in the first message
The sharper the brief, the faster the match. An ideal opening message contains: meeting format (dinner at Le Cinq / a room at Le Bristol / opera at the Palais Garnier / a vernissage at a Marais gallery / a private after-show following Dior), date and time, location (hotel, restaurant, arrondissement — the 8th Golden Triangle, the 6th Saint-Germain, the 16th Russian quarter, the Marais), duration, and model preferences (type, height, languages, experience for the format). For Fashion Week — which shows and after-parties, which houses sent invitations. For a cultural one — Garnier or Bastille, premiere or current run. Without these details the match will still happen, just with an extra twenty to forty minutes built in — more in Fashion Week.
