Scenarios and venues in Monaco
Meeting formats and venues we work with: five-star hotels in the centre, signature restaurants, theatres, private spaces.
F1 Monaco Grand Prix
The last weekend of May, four days of dense programming. Practice on Thursday, qualifying on Saturday, the race on Sunday. The city closes around the circuit; hotels with a track view (Fairmont above the Hairpin, La Rascasse above the corner of the same name) go for ridiculous money as early as February. The companion scenario — race in the daytime (hotel balcony or paddock club by invitation), dinner in the evening at Hôtel de Paris or Le Louis XV, after-party at Buddha-Bar or Jimmy'z. Often several days running.
Fairmont Monte Carlo
12 Avenue des Spélugues
Building above the famous Hairpin (the Loews corner) of the F1 circuit. Balconies with a direct view of the track — for F1 weekend they're booked half a year ahead at triple the price. Nobu Monte-Carlo inside. In ordinary weeks — a strong 5…
Hôtel de Paris Monte-Carlo
Place du Casino
SBM flagship since 1864, refurbished in 2018. Direct exit onto Place du Casino, the casino across the road. Inside — Le Louis XV (3 Michelin stars), Le Grill, Salon Rose (a bar of legendary repute), one of Europe's finest wine cellars. Mona…
Hôtel Hermitage Monte-Carlo
Square Beaumarchais
Belle Époque, 1900, restored in keeping with the original. Glass dome by Eiffel above the Winter Garden. Connected to Hôtel de Paris and the casino by an underground passage — handy in winter and rain. The atmosphere runs calmer than de Par…
Casino de Monte-Carlo
Place du Casino
The principality's principal casino, opened in 1863, designed by Charles Garnier (the same architect as the Paris Opera). Salons Européens, Salle Privée, Salons Super Privés. Strict dress code: jacket required in evening hours, no sneakers,…
Jimmy'z Monte Carlo
Avenue Princesse Grace
The principality's principal nightclub, opened in 1971 by Princess Grace. Open-air terrace overlooking the sea, a residents' programme and guest DJs of international standing. Open seasonally (May-September); during the Yacht Show — the pri…
Buddha-Bar Monte-Carlo
Place du Casino
Pan-Asian fusion
Formerly the Salle Garnier (the casino concert hall), converted to Buddha-Bar in 2010. A vast Buddha statue in the room, pan-Asian cuisine, lounge music; after dinner the bar runs late. One of the principal evening addresses on Place du Cas…
Tip:
models for these dates are booked two to three months ahead; pricing is separate, agreed personally through the manager; ideally lock the model by the end of March
Dinner at Le Louis XV
The most formal gastronomic scenario in the principality. Three Michelin stars since 1990, the Louis XV hall inside Hôtel de Paris, jacket required, long or cocktail dress on the model. Format 3-4 hours, booking 4-8 weeks ahead. After dinner, often — through to the Salon Rose Bar (in the same Hôtel de Paris) or to the casino across Place du Casino.
Le Louis XV — Alain Ducasse (Hôtel de Paris)
Place du Casino (inside Hôtel de Paris)
Haute Mediterranean
Three Michelin stars since 1990 — the longest-held three-star status across the Ducasse restaurants. The Louis XV-style hall in Hôtel de Paris. Booking 4-8 weeks ahead in ordinary times, 2-3 months ahead for F1 and the Yacht Show.
Hôtel de Paris Monte-Carlo
Place du Casino
SBM flagship since 1864, refurbished in 2018. Direct exit onto Place du Casino, the casino across the road. Inside — Le Louis XV (3 Michelin stars), Le Grill, Salon Rose (a bar of legendary repute), one of Europe's finest wine cellars. Mona…
Casino de Monte-Carlo
Place du Casino
The principality's principal casino, opened in 1863, designed by Charles Garnier (the same architect as the Paris Opera). Salons Européens, Salle Privée, Salons Super Privés. Strict dress code: jacket required in evening hours, no sneakers,…
Tip:
for a guest in town for one night this is one scenario for the whole evening; don't try to add another restaurant or a club, the format is self-contained
Evening at Monte-Carlo Casino
The classic principality evening. Aperitif at Salon Rose or Vistamar (Hermitage), dinner at Le Louis XV, Le Grill or Buddha-Bar, then the casino — Salons Européens or Salle Privée. Dress code: jacket for the guest, cocktail/evening for the model, court shoes, minimum jewellery. A model from the "casino format" pool knows the etiquette of the salons, plays with ease, doesn't stand out from the audience.
Casino de Monte-Carlo
Place du Casino
The principality's principal casino, opened in 1863, designed by Charles Garnier (the same architect as the Paris Opera). Salons Européens, Salle Privée, Salons Super Privés. Strict dress code: jacket required in evening hours, no sneakers,…
Hôtel de Paris Monte-Carlo
Place du Casino
SBM flagship since 1864, refurbished in 2018. Direct exit onto Place du Casino, the casino across the road. Inside — Le Louis XV (3 Michelin stars), Le Grill, Salon Rose (a bar of legendary repute), one of Europe's finest wine cellars. Mona…
Hôtel Hermitage Monte-Carlo
Square Beaumarchais
Belle Époque, 1900, restored in keeping with the original. Glass dome by Eiffel above the Winter Garden. Connected to Hôtel de Paris and the casino by an underground passage — handy in winter and rain. The atmosphere runs calmer than de Par…
Buddha-Bar Monte-Carlo
Place du Casino
Pan-Asian fusion
Formerly the Salle Garnier (the casino concert hall), converted to Buddha-Bar in 2010. A vast Buddha statue in the room, pan-Asian cuisine, lounge music; after dinner the bar runs late. One of the principal evening addresses on Place du Cas…
Tip:
dinner at 20:00, casino from 22:00 to one or two; afterwards Buddha-Bar to 3 a.m.; for F1 and Yacht Show — Salons Privés by SBM invitation
Weekend on Cap Ferrat
From 24 to 48 hours in one of the most expensive corners of the Côte d'Azur. The base — Grand-Hôtel du Cap-Ferrat (Four Seasons) or a rented villa. The programme: breakfast on the terrace overlooking the bay, day by the water or walks along the Sentier du Littoral, dinner at Le Cap or a return to Monaco for Le Louis XV, night, morning. On the second day — continuation or return to Monaco. All travel, accommodation and meals — on the client; the model's fee separate.
Grand-Hôtel du Cap-Ferrat (Four Seasons)
71 Boulevard du Général de Gaulle, Saint-Jean-Cap-Ferrat (France, 15 min from Monaco)
A legendary Four Seasons on the Cap Ferrat peninsula, 15 minutes from Monaco via the A8/D125. Vast park, private beach, Le Cap (1 Michelin star). For a "weekend on Cap Ferrat" scenario — the headline address.
Client's Private Villa / Residence
Residences in Larvotto, Fontvieille, La Rousse, Monte-Carlo, plus rented villas on Cap d'Ail and Cap Ferrat. For returning clients — agreed without further discussion. For new ones — the first meeting is usually at a neutral SBM hotel; the …
Monte-Carlo Bay Hotel & Resort
40 Avenue Princesse Grace
SBM's resort format in Larvotto, by the sea. A lagoon with a sand beach (a rarity in Monaco), the Bay Casino, Blue Bay (1 Michelin star). Suits longer formats (24, 48 hours) when you want pool, spa, morning by the water.
Tip:
agreed 3-7 days ahead; the Monaco-Cap Ferrat road is 15 minutes by car via A8/D125, no border check (Schengen)
Monaco Yacht Show
Last weekend of September, four days. Around 120 super-yachts of 25 metres and up in Port Hercule, around 30,000 guests. Audience — owners and prospective owners, brokers, designers, industry celebrities. Companion service — private dinners on board (by the owner's invitation), vernissages at the yacht-house pavilions on Quai Antoine, after-parties at Buddha-Bar, Twiga, Jimmy'z. The pace runs high, the programme dense, often several events in one evening.
Port Hercule (yacht format)
Quai Antoine Ier / Quai Albert Ier
Monaco's principal harbour, around 700 berths; during the Yacht Show, a concentration of around 120 super-yachts. Part of the F1 circuit runs through here (the Nouvelle Chicane). The companion format — dinners on board, vernissages at yacht…
Client's Private Yacht
One of the frequent formats in Monaco, especially during the Yacht Show and the warm season. If the client has a yacht in Port Hercule, in Cap d'Ail Marina or at a Côte d'Azur quay — the model arrives at the dock at the agreed time and boar…
Jimmy'z Monte Carlo
Avenue Princesse Grace
The principality's principal nightclub, opened in 1971 by Princess Grace. Open-air terrace overlooking the sea, a residents' programme and guest DJs of international standing. Open seasonally (May-September); during the Yacht Show — the pri…
Twiga Monte-Carlo
Avenue Princesse Grace
Italian/Mediterranean
Italian-African fusion, a project by the Briatore family (Forte Village, Twiga Forte dei Marmi). A terrace over the sea in Larvotto; after dinner — lounge and dancing. Audience — Italians, Russian guests, the yacht community.
Buddha-Bar Monte-Carlo
Place du Casino
Pan-Asian fusion
Formerly the Salle Garnier (the casino concert hall), converted to Buddha-Bar in 2010. A vast Buddha statue in the room, pan-Asian cuisine, lounge music; after dinner the bar runs late. One of the principal evening addresses on Place du Cas…
Tip:
the best models for these dates are booked two to three months ahead, pricing separate; for a client on a yacht — water shuttle to the quay; for a guest without a yacht — on foot along the embankment
SBM Gala Evening
Bal de la Rose in March (charity, Grimaldi), Bal de l'Été in July, the Grand Prix gala in May, the SBM New Year dinners. Dress code black tie / robe longue. The model in full evening format: long gown, formal jewellery, hair done by a stylist (on request — we organise it). The programme — reception, dinner, concert section, dancing, after at Salon Rose. We pick a model with society-event experience: knows the etiquette, holds a conversation, doesn't stand out from the audience.
Hôtel de Paris Monte-Carlo
Place du Casino
SBM flagship since 1864, refurbished in 2018. Direct exit onto Place du Casino, the casino across the road. Inside — Le Louis XV (3 Michelin stars), Le Grill, Salon Rose (a bar of legendary repute), one of Europe's finest wine cellars. Mona…
Casino de Monte-Carlo
Place du Casino
The principality's principal casino, opened in 1863, designed by Charles Garnier (the same architect as the Paris Opera). Salons Européens, Salle Privée, Salons Super Privés. Strict dress code: jacket required in evening hours, no sneakers,…
Hôtel Hermitage Monte-Carlo
Square Beaumarchais
Belle Époque, 1900, restored in keeping with the original. Glass dome by Eiffel above the Winter Garden. Connected to Hôtel de Paris and the casino by an underground passage — handy in winter and rain. The atmosphere runs calmer than de Par…
Tip:
agreed 2-3 weeks before the gala; stylist and dress alterations (if needed) we organise through the manager
Ordinary Dinner in Monte-Carlo
In ordinary weeks — a frequent scenario. Joël Robuchon, Cipriani, Maya Bay, Twiga, Le Grill at Hôtel de Paris, Buddha-Bar. Format 3-4 hours: meeting at the restaurant or in the hotel lobby, dinner, a light walk along the embankment or Place du Casino. Often a follow-on at the hotel bar after dinner.
Joël Robuchon Monte-Carlo (Hôtel Métropole)
4 Avenue de la Madone (inside Hôtel Métropole)
Haute French
Two Michelin stars, in the L'Atelier format — open kitchen with the bar counter wrapping around. Less formal than Le Louis XV, but the kitchen runs at a comparable level. A strong choice for an intimate dinner without full ceremony.
Cipriani Monte Carlo
8 Avenue Princesse Grace
Venetian/Italian
A Venetian legend (Harry's Bar, the Grand Canal restaurant) in Monaco. Bellini, Cipriani carpaccio, risotto. Atmosphere — Italian elegance without surplus pomp. Audience — regulars, celebrities, the yacht community.
Maya Bay Monaco
24 Avenue Princesse Grace
Thai and Japanese
Two restaurants under one roof — Maya (Thai) and Maya Mia (Japanese). Design — Balinese tropical, a rarity in Monaco. The atmosphere runs brighter and younger than the SBM restaurants. A good choice for a dinner that flows into a cocktail b…
Twiga Monte-Carlo
Avenue Princesse Grace
Italian/Mediterranean
Italian-African fusion, a project by the Briatore family (Forte Village, Twiga Forte dei Marmi). A terrace over the sea in Larvotto; after dinner — lounge and dancing. Audience — Italians, Russian guests, the yacht community.
Le Louis XV — Alain Ducasse (Hôtel de Paris)
Place du Casino (inside Hôtel de Paris)
Haute Mediterranean
Three Michelin stars since 1990 — the longest-held three-star status across the Ducasse restaurants. The Louis XV-style hall in Hôtel de Paris. Booking 4-8 weeks ahead in ordinary times, 2-3 months ahead for F1 and the Yacht Show.
Buddha-Bar Monte-Carlo
Place du Casino
Pan-Asian fusion
Formerly the Salle Garnier (the casino concert hall), converted to Buddha-Bar in 2010. A vast Buddha statue in the room, pan-Asian cuisine, lounge music; after dinner the bar runs late. One of the principal evening addresses on Place du Cas…
Tip:
for Friday-Saturday in high season (July-September) — book 2-3 weeks ahead; for Le Louis XV — 4-8 weeks
Meeting at an SBM Hotel
For hotel meetings we use the SBM flagships (Hôtel de Paris, Hermitage, Métropole, Monte-Carlo Bay) and Fairmont. In each we know the reception specifics, the private entrances, the right way for a guest to arrive. The model arrives in the lobby, you meet, and then — the room, the hotel restaurant or out together.
Hôtel de Paris Monte-Carlo
Place du Casino
SBM flagship since 1864, refurbished in 2018. Direct exit onto Place du Casino, the casino across the road. Inside — Le Louis XV (3 Michelin stars), Le Grill, Salon Rose (a bar of legendary repute), one of Europe's finest wine cellars. Mona…
Hôtel Hermitage Monte-Carlo
Square Beaumarchais
Belle Époque, 1900, restored in keeping with the original. Glass dome by Eiffel above the Winter Garden. Connected to Hôtel de Paris and the casino by an underground passage — handy in winter and rain. The atmosphere runs calmer than de Par…
Hotel Métropole Monte-Carlo
4 Avenue de la Madone
Not part of SBM — a separate high-end format. Inside — Joël Robuchon Monte-Carlo (2 Michelin stars), Yoshi (Japanese, 1 star). Design by Jacques Garcia. Two minutes from the casino, on Avenue de la Madone (a quiet street behind the casino).
Monte-Carlo Bay Hotel & Resort
40 Avenue Princesse Grace
SBM's resort format in Larvotto, by the sea. A lagoon with a sand beach (a rarity in Monaco), the Bay Casino, Blue Bay (1 Michelin star). Suits longer formats (24, 48 hours) when you want pool, spa, morning by the water.
Tip:
for a private entrance to Hôtel de Paris — from the Allée Saint-Charles side; in Hermitage — through the underground passage from the casino
Hotel · 5-star
