About Us

The pace of the city

San Francisco runs on its own calendar — different from New York and Los Angeles. There's no "permanent business season" here: 90% of the annual load concentrates in four weeks — Dreamforce (September, up to 170,000 guests in town), TED (April, Vancouver-format, but partner events continue in SF), RSA Conference (May, cybersecurity), JPMorgan Healthcare (January, biotech and pharma). We know these weeks half a year ahead and hold a model reserve for them.

In ordinary weeks requests come in two to five days ahead — a typical tech rhythm: founders plan, they don't improvise. Even so, 30% of requests still come in for tonight or tomorrow evening, especially Thursday through Saturday, when Sand Hill Road closes the working week at Quince or Atelier Crenn.

The manager replies in chat within three minutes any time of day — San Francisco is in UTC-8, and night hours here actually overlap with the working day for clients in Moscow, Singapore and London. Model selection — 30 to 90 minutes on ordinary days, 60 to 120 in conference weeks, when 70% of the base is already in play.

Where we work

The base zone — three districts of San Francisco. Financial District and SoMa for the business format: Four Seasons on Market, St. Regis on Third, Palace Hotel on New Montgomery, business dinners at Boulevard and Quince. Pacific Heights and Russian Hill for private meetings and dinners: Atelier Crenn on Fillmore, Polk Street restaurants, private apartments with bay views. Nob Hill — Fairmont and The Ritz-Carlton, the classic high-end format, for guests of the larger corporate receptions.

Mission and Marina — a separate category: a more relaxed format, Lazy Bear on 19th Street, Birdsong, restaurants on Valencia. Tech founders go there when they don't want the formal feel of the Financial District.

Outside the city: Sand Hill Road in Menlo Park (35 minutes from downtown) — business code, partner meetings, dinners at Madera or Selby's. Napa Valley (1.5 hours) for longer formats, one to three days — Auberge du Soleil, French Laundry, Meadowood. Carmel and Pebble Beach (2 hours) for weekend scenarios, especially paired with golf or horseback riding.

Airports: SFO 25 minutes from the Financial District (the main international hub), OAK 30 minutes (low-cost carriers and part of the private aviation traffic), SJC 50 minutes (Silicon Valley, closer to Sand Hill Road than to the city). Tesla or Cadillac Escalade transfers are standard; the model meets the guest at the terminal or the hotel lobby by agreement.

Etiquette and dress code

San Francisco is tech-relaxed luxury. This isn't Beverly Hills and it isn't Manhattan: people don't wear bling here, they don't read you by your watch, and the Patagonia vest on a billionaire founder shows up more often than the business suit. The model's dress code adapts accordingly.

At Quince, Saison, Atelier Crenn (three three-Michelin-star restaurants) the room is smart casual — the model in a fitted mid-length dress, minimum jewellery, no evening accessories. A silk blouse with slim-fit trousers also works. What absolutely doesn't work — a club look or Vegas-evening style: the floor staff reads it instantly, and the atmosphere is gone.

At Boulevard, Lazy Bear, Birdsong the format is even looser: cocktail-length, cashmere, light dresses. For the War Memorial Opera House (San Francisco Opera) and Davies Symphony Hall — full-length on premieres and openings, cocktail on regular performances. For The Battery (a private members club on Battery Street) — smart casual without athleisure; the membership reads style, not brands.

Sand Hill Road is its own code. Partner dinners with Sequoia, Andreessen Horowitz, Benchmark — that's a structured format: a blazer or strict jacket, minimum makeup, no evening elements at all. The model has to read as a professional participant in the meeting, not as "a companion". For this format we keep a separate pool of models with an MBA background or experience in the financial industry.

Things we say plainly

There are requests we don't take. Meetings under two hours — we don't take: in two hours you can't really dine at any of SF's top restaurants (the tasting menus run 2.5 to 3 hours), and the "an hour and we're done" format doesn't work in our model. Sharing a model's photos with third parties is forbidden; a breach destroys trust, and our security team tracks incidents like that. Mass events without a personal client — we don't take (a hostess function at a corporate party is a different industry).

Pricing in San Francisco: 2 hours from $1,200, 4 hours from $1,500, a night from $2,500, a day from $4,000, two days from $6,000. The media segment: 2 hours from $3,500, 4 hours from $5,000. We name these figures openly because in our segment there's no haggling after the meeting: terms agreed are terms in force; if the format diverges from what was promised, it's discussed immediately.

We've been working in San Francisco as part of the international APEX network since 2012 — 14 years in the industry, 48 cities in operation. San Francisco is one of our priority US directions alongside New York, Los Angeles and Miami.