About Us

The pace of the city

Zurich doesn't read like any of our other cities in tone. In Moscow half the requests come in for tonight, in Dubai — a week before arrival, in Zurich — two or three days ahead, sometimes longer. The Swiss guest plans. A foreign visitor flying in for a meeting with a family office on Bahnhofstrasse messages us right after landing at Kloten — he wants to know the evening is already accounted for.

We hold this precision deliberately. The manager in chat replies inside the first minute, three at the outside, and speaks briefly: the Swiss client doesn't care for excess phrasing. The model is matched in 60-120 minutes — longer than in Moscow, because the European premium segment in Zurich is more compact, and we check availability with each specific model rather than blasting the request out.

On peak days — Thursday, Friday, Saturday from 19:00 to 01:00 — the load multiplies two to three times. Thursday in Zurich is the after-work evening in the banking quarter, which many clients close out with dinner at Kronenhalle or Pavillon. January after Davos and September-October during Zurich Film Festival — two seasonal peaks where we book models a week ahead minimum.

The seasons and the flow of guests

Zurich has three seasonal waves, each with its own logic. January is the overflow from Davos: corporate principals after the WEF come down to Zurich for one or two nights before the return flight, and we get requests from limousines on the A3. Five to seven days ahead is the norm for that slot, because every five-star hotel in the city is booked solid.

June is Art Zurich and the collectors' season. Guests come for works at the galleries on Rämistrasse and Limmatquai, stay at Widder and Storchen, dine at Kronenhalle — where Picasso and Chagall left murals on the walls. We call this format "the cultural guest": the evening is built around dinner, an exhibition or the opera, and the model is matched with an understanding of the context.

September-October is Zurich Film Festival. This peak is about something else: international producers, distributors, media names. We work this segment separately, and we have our own category of models ready for these meetings. Booking two to three weeks ahead, strict dress code, no photos.

Where we work

Central Zurich is a compact triangle between Bahnhofstrasse, Lake Zurich and the Limmat. Baur au Lac on Talstrasse 1 — our flagship, open since 1844 and standing right by the water. The Dolder Grand on Adlisberg above the city — for guests who want isolation and a panoramic view. Park Hyatt on Beethoven-Strasse — the modern format, convenient for business. Widder Hotel on Rennweg — a boutique inside nine medieval buildings. Storchen and Eden au Lac — two classics by the water.

Outside the centre we travel up to Adlisberg (for The Dolder Grand), to the eastern shore of the lake (Küsnacht, Zollikon — villas and private addresses), and to Lake Zug for the country format. Davos sits separately — that's a "trip" scenario, agreed at least two days ahead with transfer. Kloten airport is a standard pickup zone, especially for January clients after Davos.

Private addresses in Zurich are a separate category. A family office in Küsnacht, a private residence in Zollikon, a rented chalet in the surroundings — these meetings happen only with confirmed clients. The address is passed to the specific model for the specific meeting, not held in the database.

Etiquette and dress code

The Swiss code — "discretion above all". At Baur au Lac and The Dolder Grand the staff don't ask the guest questions if the visit is correctly arranged: a calm arrival through a private entrance, no luggage, a cocktail or evening dress code on the model. It isn't about secrecy, it's about a cultural norm — the Swiss premium segment cannot stand a public scene.

For dinner at Kronenhalle, Pavillon or Sonnenberg — evening dress, minimum jewellery, no loud logos. Swiss branded bags and watches don't read as status here — quiet wealth in expensive materials. For the Tonhalle and the Opernhaus — full-length dress mandatory, especially at premieres. It's a point the model holds herself, and she knows.

For business meetings in the Bahnhofstrasse banking zone — strict business suit, minimum makeup, English or German at small-talk level minimum. Family offices and private banking value restraint; the model should read as part of your business contour, not as a separate figure.

Things we say plainly

There are requests we don't take. Meetings shorter than two hours — not our format: in that time you can't dine properly or hold an evening. Any format that involves disclosing personal data to third parties — categorically no. Sharing model photos beyond the agreed contour is forbidden; a breach leads to legal consequences, and we make this clear at the coordination stage.

Pricing in Zurich is the European tier. Standard segment: 2 hours $1,200, 4 hours $1,500, night $2,500, day $4,000, two days $6,000. Media segment: 2 hours $3,500, 4 hours $5,000. Pricing in USD by agency policy, not Swiss francs — it's more convenient for international clients. No haggling after the meeting: terms agreed before the meeting are the terms in force.

Since 2012 and across 48 cities in the APEX network we hold to one simple principle: clear agreements before the meeting and nothing extra after. In Zurich this principle maps onto the local culture literally.