Frequently asked questions — San Francisco
Real questions from APEX clients in San Francisco: matching, booking, hotels, travel, dress code.
How quickly can a model be matched for tonight in San Francisco?
On ordinary weeks — 30 to 60 minutes. At peak (Thursday to Saturday, 19:00-01:00) — 60 to 90. In Dreamforce, RSA, JPMorgan Healthcare and TED weeks — 90 to 120, because 60-70% of the base is already in play. If the scenario has a specific dress-code or language requirement — add 20 to 30 minutes.
Can I book a model at Quince or Saison for Friday with a day's notice?
Yes, provided the slot is open. The restaurants themselves book two to four weeks ahead, so if you already have a table — call us right away. If you don't have the table yet — message us in parallel with booking the table, we'll match the model to the confirmed time. Quince and Saison call for smart casual — we keep a separate cast for these venues.
Which San Francisco hotels does the model enter without questions at the front desk?
Four Seasons San Francisco on Market Street, The Ritz-Carlton on Stockton, Fairmont on Mason, St. Regis on Third, Palace Hotel on New Montgomery — all of them receive guests in a "guest of a guest" format with no ID check, provided the booking goes through our manager and the visit time is agreed. At boutique hotels like Proper or Hotel Zetta — they may ask for ID; the model is ready.
Do you work during the Dreamforce week?
Yes, and that's the peak week of the year. Book six weeks ahead at minimum: Salesforce brings up to 170,000 guests into town, Four Seasons and Ritz-Carlton are fully booked, hotel-bar drink prices double. In that week we run an extended manager shift and bring in partner models from Los Angeles to reinforce the base.
Do you travel to Napa Valley or Carmel/Pebble Beach?
Yes, regularly. Napa — 1.5 hours by car, format for 24 hours (one night at Auberge du Soleil or Meadowood) or two to three days with the wineries (French Laundry for dinner — book two months ahead). Carmel/Pebble Beach — 2 hours, for the weekend format with golf or the coastline. All travel costs (transfer, accommodation, restaurants) are on the client; the model's fee separate, agreed before departure.
What about Sand Hill Road and Menlo Park?
Sand Hill Road is its own segment. For the business format with VC partners (Sequoia, A16Z, Benchmark, Founders Fund) we keep a separate pool of models: MBA education or financial-industry experience, fluent business English, an understanding of SaaS, AI and biotech terminology. The agreement runs 50% deeper than the usual — we ask for the meeting format, the agenda, your dress code, so the model reads as part of your professional contour.
Can I have the model meet me at SFO or OAK?
Yes. SFO — 25 minutes from the Financial District, standard meeting at Terminal 2 or 3 (international — Terminal A). OAK — 30 minutes, for clients on private aviation. SJC (Silicon Valley) — 50 minutes, closer to Menlo Park. The model meets at the gate with a sign or in the Premium Lounge by arrangement. Transfer — Tesla Model S, Cadillac Escalade or Sprinter (for a group).
What payment methods are available?
USD cash — everywhere. Bank wire transfer — through the manager, with corporate-entity details. USDT (TRC-20 / ERC-20), BTC, ETH — supported, exchange at the Coinbase spot rate at the moment of payment. Post-payment and deposit arrangements — for returning clients after 3-5 successful collaborations.
Is a deposit required for the first booking?
A 30% deposit 24 to 48 hours before the meeting, balance on the day. Exact terms depend on the scenario: for weekend formats in Napa or Carmel — a 50% deposit a week ahead. For the media segment — 100% prepayment. For returning clients — post-payment with settlement within 7 days.
What if the model doesn't match expectations?
Tell us right away, not after the fact. If on meeting it's clear the model arrived in different attire, the dress code isn't what was agreed, or the format is off — message the manager within 30 minutes. Resolutions: refund of part of the fee, replacement within an hour (if there are free models), format adjustment. Our statistic — cases like this run at 1-2% and usually trace back to an incomplete brief at the coordination stage.
Can we meet at my apartment in Pacific Heights or on the yacht in the Marina?
Yes. We call this "the client's private location". For a first meeting with a new client we more often suggest a neutral hotel — Four Seasons or The Ritz-Carlton. For returning ones — your address is agreed without further questions. We don't keep the address on file: it's passed only to the model for the specific meeting and wiped from the chat within 72 hours.
Can I book a model for another US city or internationally?
Yes, we have 48 cities in operation. Inside the US — New York, Los Angeles, Miami, Chicago, Las Vegas. International — London, Dubai, Monaco, Moscow, Singapore, Hong Kong. If you need a companion at a conference in another city, the manager either lifts a local model from the destination, or arranges a model from SF to travel out, with you funding the flight and accommodation.
Which models speak languages other than English?
English — fluent across the entire base (without it we don't work in SF). Russian — about 30% of the base, read the news and follow context. French, Italian, German — selectively, with particular models. Mandarin and Cantonese — with models of Asian background, in demand in the Mission Bay biotech-investor zone. Hebrew, Arabic, Japanese — on request, agreed in advance.
How is the "weekend" scenario in Napa or Carmel organised?
From 24 hours to 5 days. The model accompanies you for breakfasts, tastings (Napa — Opus One, Joseph Phelps, Schramsberg), lunches and dinners, activities (golf at Pebble Beach, walks in Big Sur, spa at Auberge). Costs of accommodation (Auberge du Soleil — from $1,800 a night), transfers (Tesla or Sprinter), restaurants and activities — on the client. The model's fee separate, by our daily rate adjusted for length.
Do you have media-tier models in SF?
Yes, a separate category with separate pricing: 2 hours from $3,500, 4 hours from $5,000, the rest by agreement. Access opens for returning clients after 3-5 successful collaborations. Former Vogue models, indie-film actresses, influencers with 500K+ audiences. We don't put new clients into this pool for first contact.
How are the models vetted?
Each profile goes through four stages: photo verification (Image Forensics, so the photos are current, no older than 6 months), an in-person meeting with a manager at the Mission Street office, a trial format (a short meeting, assessment of manners, English, restaurant behaviour), a background check via a third-party service. We take fewer than one in thirty candidates. Particular focus — fluent English without a pronounced accent, education (bachelor's minimum), experience in public formats.
Which models work SF Opera or premieres at Davies Symphony Hall?
A separate part of the base — models with cultural-event experience. They know the San Francisco Opera repertoire, hold the difference between Verdi and Wagner, follow San Francisco Symphony under Esa-Pekka Salonen. Full-length on premieres, cocktail on regular performances. Booking for an opera premiere — 2-3 weeks ahead, for symphonic concerts — a week ahead.
Is confidentiality guaranteed?
Yes, and in San Francisco it's especially critical. We don't keep meeting addresses, client contacts or guest photos longer than 72 hours after the event. Client data sits in an encrypted CRM with two-factor authentication; access is restricted to the manager handling your case. We follow GDPR and the California Consumer Privacy Act (CCPA): on request all data is deleted within 24 hours. Communication — Telegram and WhatsApp only, with end-to-end encryption.
Can I call instead of using a messenger?
No, communication only through Telegram or WhatsApp. It's a deliberate position: messages give precision of wording (meeting details in writing), end-to-end encrypted messengers are more reliable than ordinary US telephony (exposed to wire-tapping), and the manager replies in chat faster than on voice. For urgent questions a Telegram notification arrives instantly.
How do I cancel or reschedule a meeting?
Free of charge — minimum 24 hours ahead. Later — a compensation share of 30-50% of the cost (if the model is already en route or has prepared for the format). On the day of the meeting, with cancellation under 4 hours out — payment of 70% of the slot. Rescheduling to another date with the same model when she has a free slot — no penalty. For weekend formats in Napa/Carmel — cancellation 72 hours ahead is free.