How to reach APEX in Madrid
Madrid runs on its own clock: dinner at ten, bars until three, clubs until six. If you've flown in from Dubai or Moscow and want dinner at eight, the restaurant will feel like yours — the kitchen hasn't gone to full shift. The APEX manager is on @Apex_concierge Telegram or WhatsApp on the same number, on shift 24/7. Reply in 1 to 3 minutes. On an ordinary evening the booking flows quietly: reception at the Mandarin Oriental Ritz, a table at DiverXO or Sandó, an after-theatre evening agreed for Salamanca — all in one chat. For ARCO Madrid (February) or San Isidro (May) the tempo sharpens: booking 2 to 3 weeks ahead, the most-requested profiles fill up. Don't call — communication runs through encrypted messengers only. Don't come to the office on Calle de Serrano 41: it's a coordination point, not reception.
Time zone and operating hours
Madrid runs on Europe/Madrid, GMT+1 in winter and CEST/GMT+2 in summer (last Sunday of March to last Sunday of October). The APEX manager replies 24/7 against local time. Peak load — Thursday, Friday, Saturday and Sunday from 21:00 to 04:00 (Madrid is one of the cities where Sunday is a full working day, especially after a Real Madrid match at the Santiago Bernabéu). Model match on ordinary days — 30 to 60 minutes; at peak — closer to 120. Half the bookings start after midnight. The headline peaks of the year: ARCO Madrid (February), San Isidro (May, the bullfighting season at Las Ventas), the autumn business season (September-November). Summer — low season, the format shifts to outbound scenarios: Marbella, Ibiza, Costa Brava. For guests from Moscow (GMT+3) the gap is two hours in winter, one in summer.
Languages
The manager handles Russian and English at equal level. Among Madrid-base models English is a baseline requirement, at fluent conversation level. Spanish — held by most at native or near-native (part of the base is the permanent Madrid pool). Russian — held by a notable share. French — selectively. For the Latin American audience (a large share of our Madrid clientele) we hold a separate pool of models with Latin American Spanish and an understanding of the family-office context of Mexico City, Bogotá, São Paulo. If language matters (ARCO with a Latin American collector, a dinner with a BBVA or Santander banker, a corporate event with a guest from Mexico City) — state the level: small talk, business, native.
Channels
- Telegram @Apex_concierge — primary channel, reply within 3 minutes, 24/7.
- WhatsApp — same number, for those who don't use Telegram. For Latin American clients WhatsApp is the baseline channel — we factor that in.
- No calls, no SMS, no email — only end-to-end encrypted messengers. The Madrid premium client is a junction of European and Latin American family offices: the correspondence stays fixed between client and manager, with no trace on third-party platforms.
- Coordination office — APEX Liaison, Calle de Serrano 41, Salamanca. No meetings happen there — it's the technical floor for the manager rotation.
What to write in the first message
The sharper the brief, the faster the match. An ideal opening message contains: meeting format (dinner at DiverXO or Sandó / a room at the Mandarin Oriental Ritz or Four Seasons at Centro Canalejas or Rosewood Villa Magna / opera at Teatro Real / bullfighting at Las Ventas during San Isidro / an ARCO vernissage at IFEMA / Salamanca bars until dawn), date and time, location (zone — Salamanca, Centro, Chamberí, Justicia, Las Letras), duration, and model preferences (type, height, languages, experience for the format). For a business scenario — the format: talks with a Latin American family office, a dinner with a Santander banker, an autumn-season corporate event. For a cultural one — Teatro Real (opera, ballet), bullfighting, ARCO. Without these details the match still happens, just with an extra 30 to 60 minutes built in.
