About Us

The pace of the city

Marbella lives two separate lives. From May to September it is the densest stretch of the Spanish coast: beach clubs open at midday, tables on the Golden Mile go two weeks ahead, and getting out of Puerto Banús on a Saturday evening means sitting in traffic. From October to April the town exhales — residents, villa owners and golfers stay on, and a share of the seasonal restaurants and beach clubs shut until Easter. Around a hundred and fifty thousand people live here permanently; in summer the same stretch of coast holds several times that.

The Spanish evening schedule is kept strictly, and it is the first thing a guest arriving from Moscow or Dubai should know. At eight the dining rooms are empty, dinner starts at 21:30-22:00, and kitchens in the good places run to midnight. The Puerto Banús clubs fill up around one in the morning and close at five or six. Which makes an evening in Marbella physically longer than anywhere further north in Europe: beach club from 14:00, back to the hotel by seven, dinner at half nine, marina after midnight.

Who writes to us in Marbella: yacht guests and owners out of Banús, golfers in for a week in Nueva Andalucía, people renting villas in Sierra Blanca and Benahavís, business travellers for whom Málaga sits closer than Madrid. Requests arrive in two waves — long ones two to four weeks out, tied to specific dates and a specific hotel, and short ones on the day itself, after lunch, once the evening has taken shape.

In an ordinary week the agreement is unhurried: the manager replies in three minutes, matching takes 30-60 minutes, and the choice is wide. In July and August a queue is added on top: fewer models are free on Friday and Saturday, and "tonight at ten" turns into "let's see what's left". The rule is simple — in high season write ahead; out of season you can go almost same-day.

Season: May to September, and what happens outside it

The season opens at Easter and gathers strength by June. Feria de San Bernabé, the town fair for Marbella's patron saint, falls in mid-June and pulls the whole place onto the streets for a week. In summer the old quarry at Cantera de Nagüeles hosts Starlite: an open-air concert venue running from June to the end of August, with evenings that finish long after midnight. August is the top of the curve — the marina is packed, the Sunday parties at Ocean Club fill the pool, and a terrace table in Banús booked a day ahead is a rare piece of luck.

September we count as the best month on the coast: the water is warm, the crowd has thinned, restaurants are freer and hotel rates sit below August. October and November are transitional — some beach clubs have already closed, but the Golden Mile and the old town carry on, and up in the hills the golf season opens.

Winter in Marbella is mild: around +16 to +18 by day, the sea cold, the sun steady. This is golf season. From October to May people play Las Brisas, Los Naranjos and Aloha in Valle del Golf, the three Villa Padierna courses in Benahavís, and an hour away Finca Cortesín in Casares and Valderrama in Sotogrande. The large Golden Mile hotels run year-round; some seasonal venues open only in March or April. In winter we work in exactly the same format — the scenarios simply change: dinner in the old town instead of the beach, a golf day instead of the marina, a drive to Ronda instead of a boat.

Where we work

Golden Mile (Milla de Oro) — the strip between central Marbella and Puerto Banús along Bulevar Príncipe Alfonso von Hohenlohe. Marbella Club is here, Puente Romano with Nobu, the mosque and the Saudi family residences, the Nagüeles and Río Verde beaches. This is our principal working zone: from here a single evening reaches dinner and the marina, and the way back takes ten minutes.

Puerto Banús — the marina: boutiques, restaurants along Muelle Ribera and Muelle Benabolá, the nightlife. The port opened in 1970 and holds around nine hundred berths; large yachts moor along the outer mole, while anything over fifty metres more often sits at anchor or moves on to Málaga and Gibraltar. The evening here has its own shape — dinner on the quayside, then a club, then a taxi back to the Golden Mile.

Nueva Andalucía and Valle del Golf — the district behind Banús, the golf triangle of Las Brisas / Los Naranjos / Aloha, plus the Plaza de Toros with its Saturday market and Casino Marbella in Andalucía Plaza. Quieter than the marina, a lot of rented villas, ten minutes to the port.

Casco Antiguo — the old town: Plaza de los Naranjos, laid out in 1485, narrow whitewashed streets, the Ermita de Santiago, the Museo del Grabado Español Contemporáneo. Two-star Skina is here, along with small restaurants and almost no late-night venues. The format is dinner and a walk, without a continuation until morning.

Eastern Marbella — Los Monteros, Elviria, Cabopino, Río Real. Beach hotels, the Artola dunes, the small harbour at Cabopino, 10-20 minutes to the centre on the A-7. People come here for a quiet beach day without music running the length of the shore.

Sierra Blanca, Cascada de Camoján, Benahavís and La Zagaleta — gated communities in the hills above town: villas, silence, a view of the sea and of La Concha (1,215 m). Benahavís is known as the dining room of the coast, a village fifteen minutes from Banús that lives off its restaurants.

Trips out: Estepona 30 minutes, Sotogrande with the Valderrama course 45-50 minutes, Gibraltar about an hour, Málaga with its airport, port and Picasso museum 45-60 minutes, Ronda with the Puente Nuevo bridge an hour and a quarter, Granada and the Alhambra around two hours, Seville two and a half. All trips are agreed in advance, a day ahead at minimum; the cost is set with the manager, separately from base pricing.

Etiquette and dress code

Marbella is a resort and the dress code is a resort one — but not a shapeless one. By day at a beach club: swimsuit plus a light dress or a kaftan, flat sandals, a hat. Ocean Club, Nikki Beach, Trocadero Arena, Sala Beach all run on the same logic — relaxed by the pool, covered at the table, and by evening the room changes clothes.

An evening on the Golden Mile means a cocktail dress or a light long one and a mid-height heel. Nobu Marbella, Sea Grill, BiBo, Leña: smart casual with a Spanish allowance — a jacket isn't obligatory for the guest, but shorts and beachwear don't pass at dinner. Skina in the old town is a small room and quiet elegance; loud clothing is out of place there. Messina is a chef-driven format, closer to a classic restaurant dress code.

Puerto Banús is a story of its own, and it is about shoes. The Muelle Ribera and Muelle Benabolá quays are laid with wooden decking, and a thin stiletto sinks straight into it. Models who work Banús know this and pick a stable heel. The clubs — Olivia Valere with its Moorish interior, the marina venues — are entered in evening dress; sportswear and trainers don't get past the door.

The golf clubs of Valle del Golf and Benahavís require a collared shirt and don't allow jeans on the course; on the clubhouse terrace the rules soften. At the coastal hotels — Marbella Club, Puente Romano, Nobu, Los Monteros, Villa Padierna — reception has been handling international guests for decades: a calm arrival with no luggage and a visit to a guest agreed in advance raises no questions.

And a practical note: from April to October the sun between 13:00 and 17:00 is hard, and for daytime scenarios the manager talks shade and timing through with the model separately.

Things we say plainly

The minimum slot is 2 hours, as across the whole network; less than that we don't take. But honestly: two hours in Marbella fits a lunch by the water or a dinner with no continuation — the drive from the Golden Mile to Cabopino in traffic eats forty minutes of it. The working format here is 4 hours and up, and in season more often a night or a full day.

Base pricing — €1,500 for 2 hours, €2,000 for 4 hours. Media segment — from €3,500 for 2 hours and from €5,000 for 4 hours. Night, 24 hours, 48 hours and trips beyond Marbella aren't published as prices: the format is agreed with the manager for the specific scenario, because too many variables are in play — the route, the accommodation, the number of days. Payment in euros, by cash, bank transfer or cryptocurrency.

For July and August, planning two to four weeks ahead isn't over-caution, it's the norm. The same goes for the Starlite weeks, the San Bernabé fair and the long Spanish weekends. On those dates terms are agreed personally, usually with a deposit and the model fixed in advance.

Sharing a model's photos with third parties is forbidden. We don't haggle after a meeting. We never write first — the client initiates contact. These boundaries are identical across all 58 cities of the network, and in Marbella they hold exactly as they do in Moscow or Dubai.