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Real questions from APEX clients in Madrid: matching, booking, hotels, travel, dress code, payment, confidentiality.
On average 30-90 minutes; at the Thursday-Sunday evening peak — closer to 90-120. On a weekday afternoon — 20-40 minutes. If the scenario carries a dress code for a specific venue (DiverXO, Teatro Real, Las Ventas) or a language requirement — add 20-30.
Yes, it's a working format. But the choice in that moment is narrower than a week out — the most-requested models are already in play. If you want a particular type — write at least a day ahead; that way it's certain. Especially in February for ARCO and in May for San Isidro, when the city is full to capacity.
Mandarin Oriental Ritz, Four Seasons Centro Canalejas, Rosewood Villa Magna, Hotel Wellington, Hotel Único, Bless Hotel, Heritage Madrid — the "client's guest" format is routine. No questions, provided the model arrives in the right dress code, without luggage, at the agreed time. For your specific hotel — ask the manager; he knows the specifics of each reception.
Yes, 24/7. In Madrid this is the norm, not the exception — La Movida Madrileña didn't end in the eighties, the night runs until six in the morning. The manager replies, models travel. Morning meetings (before 10:00) happen too, more often for guests on a long flight from Latin America with their body clock thrown off.
Toledo, Segovia, El Escorial, Aranjuez — short single-day trips by AVE or by car. Marbella, Ibiza, Costa Brava — weekends, agreed two to three days ahead. Latin American capitals — Mexico City, Bogotá, Buenos Aires — we travel with models if the client has a longer trip in mind, discussed separately. International travel — model's passport and visa, plan one to two weeks ahead.
DiverXO, Coque, Sandó — smart formal or cocktail for the model, shirt and jacket for the guest. Not beach format, not club, not casual. Chef David Muñoz at DiverXO is known to greet guests personally — the public side of the restaurant runs higher than average for the segment, and clothing is read. This point is standard for our models.
Yes, that's standard practice. If the model has the requested slot free — we book her. Returning clients in Madrid often work with one or two models; that's normal. If she's busy — we'll suggest a close type, with comparable level and languages.
Spanish — across most of the base (it's the baseline). English — practically everyone, at varying levels. Portuguese (Brazilian and European) — with several models, useful for guests from Brazil and Portugal. Russian — across part of the base. French, Italian, German — selectively. When you ask, specify the language and the level (small talk vs. business).
Cash, euros or dollars — everywhere. Bank transfer through the manager, with the details — standard. Crypto (USDT TRC-20 / ERC-20, BTC) — by agreement, often more convenient for international clients. Returning clients — post-payment, monthly retainer, flexible arrangements.
In most cases — a 30-50% deposit a day before the meeting, the balance on meeting. Exact terms are set by the manager depending on the scenario and the amount. For returning clients a deposit usually isn't required. The deposit can be paid by transfer or USDT.
Discussed immediately, that same hour, not after the fact. If on meeting it's clear the model arrived in different attire or the format isn't what was agreed — write to the manager. Depending on the cause: refund of part of the fee, replacement of the model, scenario adjustment. Our statistic — cases like this run under 2% and usually trace back to incomplete brief at the coordination stage.
Yes. We call it "client's private location". For a first meeting with a new client — we more often suggest one of our proven options (hotel, restaurant). For returning ones — your address is agreed without further discussion. In any case — the address isn't kept on file; it's passed only to the model for the specific meeting. Puerto Banús is already Marbella, a separate logistical format, agreed in advance.
Yes, we have 48 cities in the network. If you're going to Barcelona, Lisbon, Paris, London — the manager either picks up our model from the destination city, or arranges a Madrid model to travel with you (transport, accommodation, fee). The second option — from 24 hours and up.
From 24 hours to 7 days. Within the region — Toledo, Segovia, El Escorial, paradores in the Sierra de Guadarrama mountains. Further afield — Marbella, Ibiza, Costa Brava, the Canaries. The model accompanies you throughout: breakfast, activities, evening. All travel, accommodation and meals — on the client; the model's fee separate, agreed before departure.
Yes, a separate category with separate pricing — from $3,500 for 2 hours, $5,000 for 4 hours, the rest by agreement. Access to this pool opens after several successful collaborations. We don't put new clients into the media category for first contact.
Each profile goes through three stages: photo verification, in-person meeting with a manager, trial format (a short meeting, level assessment). We take fewer than one in twenty. We check education, language ability (Spanish — mandatory), conversation on contemporary art (for ARCO), on wines (for Coque and Sandó), manners in formal settings.
A separate part of the base — models with experience of cultural events. They know the repertoire, follow opera at an informed-amateur level, observe the dress code. For premieres — full-length dress, restrained jewellery. Booked five to ten days ahead, rarely for tonight. The Teatro Real season runs September through July, premieres scheduled two to three months out.
We keep only what's needed for the current meeting. After the meeting — addresses, details, photos are wiped from working chats within 72 hours. Client data is held only with the manager, access restricted. We follow GDPR (Spain is in the EU, the requirements are strict); deletion on request — within 24 hours. Not shared with third parties.
Communication only through messengers (Telegram, WhatsApp). It's a deliberate position: all details should be in writing for accuracy, and end-to-end encrypted messaging is more reliable than ordinary phone lines. For urgent matters messengers respond faster than phone — the manager sees the request within seconds.
Free of charge — minimum 12 hours ahead. Later — a compensation share (usually 30% if the model is already en route). On the day of the meeting, cancellation an hour before — payment of half the slot. Rescheduling with the same model on another date — no penalty if she's free.
Madrid is the administrative and financial capital of Spain, the bridge between Europe and Latin America. APEX has worked in Madrid since 2012 within a network of 48 cities, with a permanent manager team on shift 24/7 and direct contacts with the concierges of Mandarin Oriental Ritz, Four Seasons, Rosewood Villa Magna and the maître d's of the keystone restaurants from DiverXO to Botín.
For hotel meetings we work exclusively in the five-star segment: Mandarin Oriental Ritz Madrid by Retiro and the Prado, Four Seasons Hotel Madrid in Centro Canalejas, Rosewood Villa Magna on Paseo de la Castellana, Hotel Wellington in Salamanca, Hotel Único Madrid and Bless Hotel Madrid on Calle de Velázquez, Heritage Madrid Hotel. In each of them we have a settled procedure for receiving the guest with no questions at the front desk.
The hotel choice depends on the scenario. For guests from Latin America and returning clients with a love of the classic — Mandarin Oriental Ritz or Rosewood. For business visits in the centre — Four Seasons Centro Canalejas. For an intimate, boutique format — Hotel Único or Heritage Madrid. For guests in May for San Isidro — Hotel Wellington with its history in the bullfighting world.
Dinner at three-star DiverXO by David Muñoz, at two-star Coque, at the Basque Sandó in Hotel Santo Mauro — the principal gastronomic scenarios. Classic — Lhardy from 1839, Casa Lucio in La Latina, Botín from 1725 as the world's oldest restaurant. Opera at Teatro Real, the corrida at Las Ventas during San Isidro, accompaniment at ARCO Madrid in February. Business formats in AZCA with the headquarters of Santander, BBVA, Telefónica. Weekends in Toledo, Segovia, Marbella, the Canaries.
Our clients in Madrid are Latin American entrepreneurs (Mexico, Colombia, Argentina), Russian businessmen, art and opera visitors, bankers from Spanish and international corporations, Real Madrid followers. The shared trait — a value placed on time, an understanding of etiquette, a need for service without snags and with cultural context. APEX doesn't take requests under two hours, mass events without a personal client, sharing of model photos with third parties.
The request comes through Telegram or WhatsApp. The manager replies within the first 3 minutes and offers 2-4 model profiles fitting your scenario. After agreement the manager coordinates the details: place, time, the model's dress code, payment method, transfer. Restaurant booking at DiverXO, Coque, Lhardy — through us; we hold direct contacts. Tickets to Teatro Real and Las Ventas — through our agent.
Trips around the region — Toledo, Segovia, El Escorial, Aranjuez — run in standard mode. Weekends in Marbella, Ibiza, Costa Brava — agreed two to three days ahead. Trips to Latin America (Mexico City, Bogotá, Buenos Aires) — a separate format, planned one to two weeks ahead with visas and logistics in mind.
Standard rate — from $1,200 for 2 hours to $6,000 for two days. 4 hours — $1,500, night — $2,500, day — $4,000. Media segment — from $3,500 for 2 hours, $5,000 for 4 hours, the rest by agreement, opens to returning clients. Payment — cash dollars or euros, bank transfer, USDT (TRC-20 / ERC-20). Returning clients — post-payment, monthly retainer, individual arrangements.
Communication only through messengers with end-to-end encryption. Client data is held in protected form by the manager, with restricted access. After the meeting, addresses and details are wiped from working chats within 72 hours. Sharing information with third parties is not done. We follow GDPR (Spain is in the EU, the requirements are strict); we delete data on request within 24 hours. This is one of the reasons our returning Madrid clients have worked with us for years.
Returning client for two years. They work in different cities to the same standard — that is especially noticeable now as I move between countries often.
Confidentiality at the level of a Swiss bank. All communications on Telegram, nothing by email, nothing by SMS. After the meeting everything is wiped — I checked.
Dinner with partners — the format went well, the companion looked the part. One downside: the profile did not flag that the model smokes, I found out on site. Not critical, but I will ask next time.
Booked a companion for a four-day business trip. Visa, tickets, accommodation — all through my assistant, the model's fee on a separate track. Logistically clean.
In three years working with APEX there has not been a single meeting that made me want to switch agencies. That says a lot.