Frequently asked questions — Miami

Real questions from APEX clients in Miami: matching, booking, hotels, travel, dress code.

How quickly can a model be matched for tonight in Miami?

On average 30 to 90 minutes. At peak — Thursday through Sunday from 21:00 — closer to 90. Weekdays during the day — 20 to 30 minutes. During Art Basel in December sometimes longer, up to two hours, and the manager says so honestly upfront.

Can I book for Saturday with two hours' notice?

Yes, on an ordinary Saturday outside Art Basel — realistic, and it's one of the common scenarios. But the choice in that moment is narrower than a week out: the most-requested profiles are taken from Friday. If you want a specific model — write 4 to 5 days ahead.

Which Miami hotels does the model enter without questions?

Faena, The Setai, The Edition, Four Seasons Hotel at The Surf Club, 1 Hotel South Beach, Acqualina Resort, Mandarin Oriental — at all of these, in a "client's guest" format, reception raises no questions when the prep is correct. At smaller boutique hotels in South Beach they may ask for ID — that's normal, the model is ready.

Do you work Sundays and through to morning?

Yes, Sunday in Miami is a working day: brunch formats, daytime by the pool, evening. Through to morning — standard mode, especially after Ultra and on high-season weekends. The manager replies 24/7.

What's the pricing in Miami?

Standard format: 2 hours — $1,200, 4 hours — $1,500, night — $2,500, day — $4,000, two days — $6,000. Media tier: 2 hours — from $3,500, 4 hours — from $5,000. During Art Basel and Music Week — a 20-30% premium on base rates.

Are there models who speak Russian, Spanish, Portuguese?

Russian — for part of the base (a function of the heavy Sunny Isles and Bal Harbour clientele). Spanish — for a noticeable share (Latin American clients are our second-largest group). Portuguese — selectively, for Brazilian guests. English — for everyone.

What about Art Basel — is advance booking essential?

Yes, essential. Art Basel Miami Beach in the first half of December is the busiest two weeks of the year for us. Booking 10 to 14 days out, the closer to the dates the narrower the choice. We hold a pool of models with an art background specifically for the "evening at the fair" format.

Can we meet on a yacht?

Yes, and it's one of our keystone Miami formats. Season — May through October, private yachts out of Miami Marina, Coconut Grove Marina, Bal Harbour Marina. Length from 4-6 hours up to a full day. Agreed 3 to 5 days ahead, requires coordination with the captain and transfer.

What payment methods are accepted?

Cash USD — everywhere. Wire transfer — through the manager, with details. Crypto — USDT (TRC-20/ERC-20), BTC, ETH — by agreement. Returning clients — post-payment on the week.

Is a deposit required for the first booking?

In most cases — a 30-50% deposit a day before the meeting, the balance on meeting. For larger scenarios (weekends, travel outside the city) — 50%. Exact terms are set by the manager depending on the scenario.

What if the model doesn't match expectations?

Discussed immediately, not after the fact. If on meeting it's clear the model arrived in different attire or the format isn't what was agreed — write to the manager that same hour. Possible: refund of part of the fee, replacement, scenario adjustment. Cases like this are rare with us, usually trace back to an incomplete brief at the agreement stage.

Can we meet at my apartment in Sunny Isles or my house on Star Island?

Yes. We call it "client's private location". For returning clients the address is agreed without further discussion. For a new client's first meeting we more often suggest a neutral location — a hotel or restaurant — and from there move to wherever's comfortable.

Can I book a Miami model for another US city?

Yes. If the trip is to New York, Los Angeles, Las Vegas, Chicago, Aspen — we either pick up our model from the destination city, or arrange a Miami model to travel with you (flight, hotel, fee). The second option — from 24 hours and the client's expense.

"Weekend" scenario — how is it organised in Miami?

From 24 hours to 7 days. Inside Miami — Faena or Four Seasons Hotel at The Surf Club, dinners at Carbone and Cote, a day by the pool or on the beach, evening on a yacht or at an event. Travel to the Florida Keys, Naples, Palm Beach — agreed 3 to 5 days ahead. All travel and accommodation costs — on the client.

Do you have media-tier models?

Yes, a separate category with separate pricing. 2 hours — from $3,500, 4 hours — from $5,000, the rest by agreement. Access opens after several successful collaborations. We don't put new clients into the media tier on first contact.

How are models vetted?

Each profile goes through three stages: photo verification (real photos, no older than a year), in-person meeting with a manager, trial format. We take notably fewer than one in twenty submitted. We check education, languages, format experience, manners, conduct in public.

Which models work the Art Basel format?

A separate part of the base — models with an art background, who understand the difference between Lévy Gorvy and Hauser & Wirth, who can carry a conversation about contemporary art at the level of an informed amateur or a collector. Booked 10 to 14 days before the fair opens. Pricing for that period — 20-30% above base.

Is confidentiality guaranteed?

We hold only what's needed for the current meeting. After the meeting, addresses, details and photos are wiped from working chats within 72 hours. Client data (name, phone, payment details) is held by a restricted set of managers and not shared with third parties. We follow GDPR and California Consumer Privacy Act practices, deletion on request — within 24 hours.

Can I call by phone instead of texting?

Communication runs only through messengers (Telegram, WhatsApp, Signal). It's a deliberate position: details should be in writing, and end-to-end encryption is more reliable than ordinary phone lines. The manager replies in chat faster than over a phone line.

How do I cancel or reschedule a meeting?

Free of charge — minimum 12 hours ahead. Later — a compensation share around 30% of the fee, if the model is already en route or prepared. Cancellation an hour ahead — payment of half the slot. Rescheduling with the same model on a different date — no penalty if she's free.