Frequently asked questions — St. Moritz
Real questions from APEX clients in St. Moritz: matching, booking, hotels, travel, dress code.
How quickly is a model matched in St. Moritz?
In an ordinary week of the winter season — 30-90 minutes for selection and agreement; in summer, 30-60 minutes. On peak dates (the Christmas holidays, Snow Polo, White Turf) — up to 120-180 minutes, and for some evenings there may be nothing free left at all. The manager answers a first message within three minutes at any hour.
How much does companion service in St. Moritz cost?
Standard segment — €1,500 for 2 hours, €2,000 for 4 hours. Media segment — from €3,500 for 2 hours and €5,000 for 4 hours. Night, 24 hours, two days and trips around the valley are on request; we don't publish figures for those formats. The model's travel and accommodation in the Engadin are paid separately from the fee.
How far ahead should I book in high season?
For Christmas week (20 December – 6 January) and for White Turf — one to two months, and that isn't an exaggeration: things go months in advance here, hotels and restaurants included. For an ordinary week of the season, 3-5 days is enough. In summer, 1-2 days. We always take same-day requests, but in December and February we'll tell you honestly that the choice will be narrow.
What is White Turf, and how does it affect the matching?
Horse racing on the frozen Lake St. Moritz, three Sundays in February, running since 1907; skijoring is a discipline of its own, a skier towed behind a riderless horse. For us it's the densest week of the year: guests arrive in blocks of several days, evening venues are packed, and the premium segment has almost no free dates. Terms for those dates are agreed personally, usually with a deposit and the model fixed in advance.
Which hotels do you work with?
The core circle in the Dorf — Badrutt's Palace Hotel (Via Serlas 27), Kulm Hotel St. Moritz (Via Veglia 18), Carlton Hotel St. Moritz (Via Johannes Badrutt 11). In the Bad — Grand Hotel des Bains Kempinski (Via Mezdi 27). Outside the centre — Suvretta House (Via Chasellas 1) with its own lift onto Corviglia, Nira Alpina at Surlej by the Corvatsch base station, and Grand Hotel Kronenhof in Pontresina. We work with smaller addresses and with rented chalets too.
What's the dress code for dinner in St. Moritz?
Stricter than at the French resorts. In the restaurants of Badrutt's Palace a jacket is required for men in the evening, and a cocktail or long dress for a companion. Da Vittorio at the Carlton is a formal format; the grill room at Chesa Veglia is close to it, while the pizzeria upstairs is noticeably freer. The dress code for the venue you've chosen is something the manager goes through when the booking is agreed.
Can we meet during the day on the mountain?
Yes, it's one of our regular formats. La Marmite on Corviglia (2,486 m, by the top station of the funicular), Paradiso Mountain Club with its terrace over the lake, the panorama restaurant at the Corvatsch top station (3,303 m). Format — 4 hours and up: the ascent, lunch, the descent, and onward as things go. The ski pass and the lift are paid by the client.
How does the logistics work — how do people get here?
Zurich is about three hours by road: by train via Chur, changing onto the Albula line, or by car. Milan Malpensa is roughly three and a half hours, usually by car over the Maloja Pass. Engadin Airport at Samedan, for private aviation, is ten minutes from town — the quickest option there is.
Who pays for the model's travel and accommodation?
The client, separately from the fee. St. Moritz isn't a city with a standing local pool: for your dates the model travels into the valley, and that means the journey plus accommodation for the whole period. For a multi-day format this is discussed straight away and fixed before confirmation, so there are no surprises along the way.
Do you work in summer?
Yes, from June to September. The summer format is quieter: the lake and sailing at Silvaplana, golf at Samedan on the oldest course in Switzerland (1893), hiking, Muottas Muragl, Nietzsche's house at Sils-Maria, Festival da Jazz in July. Agreement is faster and dates are plentiful. April-May and November are the shoulder seasons — part of the hotel stock is closed and we work selectively.
Can I have companionship at Snow Polo World Cup or the Gourmet Festival?
Yes, both are regular formats. Snow Polo — late January, three days on the lake ice, with the daytime programme rolling into the evening. St. Moritz Gourmet Festival — January, a week of dinners with guest chefs across the hotels of the Dorf and the Bad. Worth agreeing 3-4 weeks ahead: tickets, tables and models for those dates all get taken at the same time.
How does confidentiality work in a town of five thousand?
We understand the specifics: the valley is small, guests come back season after season, and reputation here is an asset. Communication runs only through end-to-end encrypted messengers, client data is shared with no one, and addresses and details are wiped from working chats within 72 hours. The model knows exactly what's needed for the current meeting and nothing beyond it.
What payment methods do you accept?
Cash — euros and Swiss francs at the current rate. Bank transfer — SEPA or SWIFT, details from the manager. Cryptocurrency — by arrangement: USDT (TRC-20 / ERC-20), BTC. For returning clients — post-payment and seasonal arrangements.
Is a deposit required for a first booking?
In an ordinary week — a 30-50% deposit a day before the meeting, the balance on meeting. For the Christmas holidays, Snow Polo and White Turf the deposit is larger and is paid 2-4 weeks ahead: the dates are locked in advance, and the model stops taking other requests for them. Returning clients work without a deposit.
Is a "night", "24 hours" or "several days" format possible?
Yes, and in St. Moritz that's the main format — people don't come here for a single evening. Terms for a night, 24 hours, two days and multi-day companionship are on request: we count the dates, the logistics and the duration, and we have no fixed figure for those formats. The programme is built around you — a day on the slope, spa, dinner, the evening.
Does the model ski?
It varies, and it's worth specifying in the request. Some models ski confidently and will go up Corviglia or Corvatsch with you for a full mountain day. Others don't, and then it makes more sense to build the scenario around lunch at altitude reached by cable car, spa and the evening. Equipment, rental and the ski pass are on the client.
Can we meet at a chalet or a rented residence?
Yes. For returning clients — no further discussion needed. For new ones, we usually suggest neutral ground for the first meeting: a hotel in the Dorf or a restaurant. For a rented chalet we work from the moment the rental is confirmed; the address is passed to the model for that specific meeting only and isn't kept on file.
Do you work in Pontresina, Silvaplana, Celerina, Davos?
Yes. Pontresina with the Grand Hotel Kronenhof is 10-15 minutes, Celerina 5, Silvaplana and Surlej 5-10, Champfèr 5, Sils-Maria 20, Zuoz 25 minutes. Davos is about an hour and a half; Zermatt and Lenzerheide are a trip format. Anything outside the valley is agreed in advance, a day ahead as a minimum, with terms by arrangement.
What if the model doesn't match expectations, and how do I cancel?
Discussed straight away, not afterwards. If it's clear on meeting that the format isn't right, write to the manager that same hour: a partial refund, a replacement, or an adjustment to the scenario, depending on the cause. Cancellation without compensation — a minimum of 24 hours ahead in an ordinary week, and 7 days ahead on peak dates; rescheduling to another date with the same model, if she's free, carries no penalty.
What's not part of your format, and how do I get in touch?
We don't take: meetings shorter than 2 hours, sharing a model's photos with third parties, scenarios with a risk to the model's safety, haggling after the meeting, mass events without a personal client. Contact — Telegram @Apex_concierge, the only official APEX channel. No calls and no email, as a matter of principle: everything in writing, in an encrypted messenger.